Maintenance Matters
When you buy a car, the most important investment isn’t the day you drive it off the lot—it’s the regular maintenance that keeps it running smoothly. Your BBB Accreditation works the same way. Whether you’ve been a BBB Accredited Business for years or just joined recently, the first steps you take to maintain your accreditation profile are the ones that matter most. These foundational actions ensure consumers can easily find you, trust what they see, and connect with your business.
Across the BBB network, research consistently shows that consumers increasingly rely on digital information when evaluating a business. Accurate contact details, clear service descriptions, verified reviews and visible trust signals all influence whether a consumer chooses to engage. Your BBB Business Profile is one of the most visible places where those signals come together.
That’s why we encourage every Accredited Business to complete what we call the “10-Point Engine Check.” These simple steps — such as logging into your profile, verifying your contact information, installing the BBB Accreditation Seal on your website and ensuring your business description clearly communicates your services — help ensure your accreditation is working for you every day.
Just like maintaining your vehicle, these tasks are not one-and-done. Businesses change, services evolve and digital platforms update frequently. Taking time a few times a year to review your BBB profile, your website and your online listings keeps everything running smoothly and helps consumers find accurate information when they need it most. Once your foundation is strong, additional opportunities can help amplify your visibility — things like strengthening your review strategy, expanding your digital presence or collaborating with trusted BBB media partners. But every successful race starts with a well‑tuned engine.
If you’ve already completed your foundational steps, we’re ready to help you take the next lap forward. Our team is always available to help Accredited Businesses maximize the trust and visibility that comes with BBB Accreditation. Because when trust is well maintained, your business is always in the best position to move ahead.
BBB BRAND VISIBILITY FUNNEL – INDY 500 EDITION
8‑POINT ENGINE CHECK — FOUNDATION (MINIMAL OR NO COST)
• Log in to your BBB Business Profile
• Run the Business Integrity Check (Free SEO tool)
• Schedule your Onboarding Call
• Install the BBB Accreditation Seal on your website
• Update your Google Business Profile
• Add social media links to your BBB profile
• Improve your business description and services
• Verify business hours and contact details
GREEN FLAG – GO — BUILD & AMPLIFY (MODERATE INVESTMENT)
• Develop a customer review strategy
• Strengthen your social media presence
• Refresh key content on your website
• Start collecting customer email contacts
• Meet with the BBB Brand Visibility Strategist
• Advertise on BBB.org directory pages
DRAFTING WITH PARTNERS — MOMENTUM (HIGHER INVESTMENT)
• Participate in joint visibility campaigns
• Invest in Local SEO programs
• Collaborate on video, radio or print promotion
• Track performance using partner analytics
POLE POSITION
• Businesses that complete the foundational steps and continue building visibility are positioned to maximize the value of BBB Accreditation.
• If you’ve completed the 10‑Point Engine Check, our team is ready to help you plan your next lap.
