Many small businesses have been leveraging digital advertising through social media platforms like Facebook or Google’s Ad Words program. These platforms allow you to target potential customers based on their demographics, location, interests or even keyword searches. Coupled with traditional advertising like TV, radio, and print – digital advertising adds a layer of tracking and analytics that business owners love to see.
Towne Post Network is now offering a new form of digital advertising to small businesses for the first time in the Indianapolis market: Programmatic Advertising. Defined as delivering the “right ad to the right person at the right time” — programmatic ads account for a majority of internet ads that are served across the web and on most mobile apps. Using the following tactics, programmatic ads can target web users and serve up to 10 digital ads per day, per device.
Target potential customers who live, work, visit specific neighborhoods, visit your competitors, events or businesses that your potential clients frequent.
Target customers in a radius around your business who are searching, researching and reading about your products and services.
Bring 70% of your website traffic back to your website by retargeting potential customers. (Ideal for companies utilizing Google’s Pay Per Click program)
Take your customization to the next level by selecting an audience based on their household demographics, interests, job position, retail purchases or even household income.
Digital packages start at just $500/month with no upfront fees or minimums. For more information on this new service or to see a complete list of Towne Post Marketing Services, fill out the form on this page.
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