Dana Fee and Blain Pennington first became friends 13 years ago when they met working as certified registered nurse anesthetists in the Louisville area. Through the years they have shared their love of aesthetic services, and talked about one day opening up a boutique spa. When the pandemic hit, the pair decided to make their dream a reality.
“COVID makes you reevaluate things,” Fee says.
They realized their time was now, and created BüDe Aesthetics. The name is pronounced “beauty” and is a play off of the first letters of their first names.
As working moms, they understand the needs and desires of women who deserve time to devote to their own BüDe regimen.
“We’re aging too, and we started to see our bodies and facial features changing, which is strange because we feel like we just graduated college,” Pennington says with a chuckle. “We wanted to increase our knowledge to better our self-care, and pass that on to others.”
BüDe Aesthetics is all about giving clients a renewed confidence. The boutique offers anti-wrinkle injectables, dermal fillers, VI chemical peels, platelet-rich plasma (PRP) microneedling facials, and PRP hair restoration.
“There are little things you can do to make yourself feel so much better without having to go overboard,” Pennington says.
A two-woman operation, both Fee and Pennington take pride in making sure each client enjoys the boutique. With personalized consultations, each client receives education about services, product lines and treatment regimens. Their expertise in anesthesia has provided the co-owners with the background needed to provide a comprehensive assessment and unique treatment plan for each and every aesthetic client.
“The majority of clients ask for a natural, refreshed look,” Fee says. “That’s what we strive to do, enhance your natural BüDe. It’s a journey, not a race. Your journey is unique, individualized and may be divided into several sessions in order to achieve a more refreshed and renewed version of yourself.”
“At mega spas, clients can become just a number.” Pennington says. “That’s not the case here.”
Centrally located in the heart of St. Matthews, the office is easily accessible. If clients can’t make it into the office, the company also offers aesthetic services on demand in the comfort and convenience of your home, office space or special event.
“We love to collaborate with local businesses, especially those that offer salon type services so we can take care of our busy clients by offering multiple services at once,” Pennington says. “What’s better than having your hair done, followed by your nails and a little Botox?”
Everyone has different features they want to enhance or improve. One of Fee’s clients raved about her PRP “vampire” microneedling facial results.
“People are telling her that her face is glowing,” Fee says. “She said she feels and looks younger.”
Another woman reached out to Pennington to simply say, “I love, love, love my lips!”
She also recalls a client who was self-conscious about her frown lines. After just one session with Pennington, the client said, “My frown lines are gone and my daughter says I look happy now.”
“I love to hear from happy clients,” Fee says. “It’s nice to make people feel good.”
This pair of working moms is already passing along that important message to their children. Recently a neighbor asked Pennington’s 5-year-old daughter what her mom did for a living.
She answered, “My mommy makes girls feel better about themselves.”
BüDe Aesthetics is located at 112 Fairmeade Road, Suite A in Louisville, KY. For more information, give them a call at 502-694-0761 or visit them online at BüDeaesthetics.com.