Music has always been a big part of Myra Kivett’s life. She started writing songs as young as 6 and never stopped. This love of creating music led Myra to discover the music synchronization world and eventually create her own company, Fuse Music Company, at 22.
Myra’s journey in the music industry as a young entrepreneur and songwriter is a testament to her passion and perseverance in an unpredictable industry. Fuse Music Company was created to produce exclusive and nonexclusive music for synchronization and commercial projects. The company has an extensive music catalog and works with agencies and other clients to develop personalized, original music in various genres for specific projects.
Fuse uses DISCO, a cloud-based platform, to host its music library, which includes genres such as pop, rock and classical, and emotion-based descriptions like cinematic, epic and mysterious. Myra likes experimenting with different genres under the Fuse Music umbrella.
“I make very upbeat pop music, but I can create other genres, so this year, I created minimalistic piano-type stuff, which is a huge need for certain industries,” Kivett said.
Before college, Myra had her first experience recording music in a studio while attending a music business camp at Anderson University. There, she realized she had a knack for writing songs and loved doing it. She talked with her parents about the possibility of making music a career.
“I wanted to make the financially wise decision because music is a very iffy career to go to school for,” she said.
Myra went to IU Indianapolis for communication studies with a music minor and recently graduated in 2024 with a master’s in applied communication. However, throughout school, Myra still found a way to incorporate music into her studies and record songs in her free time. She even set up a mini studio in her closet to record vocals.
“I ended up getting a microphone in my closet, with my clothes all around me, and learned how to record stuff,” she said.
In 2023, Myra discovered the world of synchronization, and its possibilities immediately hooked her. But if you’re wondering what synchronization, or sync, is, here’s a breakdown: Synchronization is the process where songs are used for film, TV series, advertisements, video games, trailers and other video media.
Like Myra and her company, a music publisher pitches original songs to music supervisors — professionals responsible for selecting music for specific scenes or projects — and grants them a sync license to use it.
“There are two sides to the music industry. There’s the big commercial artist side. But then, there’s this other side: synchronization. You can kind of do it from wherever,” she said.
With her family background, Kivett was destined for the arts. Her dad was a singer-songwriter and commercial jingle writer. Her great-grandfather was a polka bandleader turned orchestral conductor, and her other great-grandfather played saxophone for Benny Goodman in the 1930s. Kivett’s dad has been her biggest supporter in starting her own business, seeing it as an opportunity for her to make a career in music and embrace her creative passions.
Using the internet to research synchronization, she joined an online music community created by another sync artist, Deraj. His platform is a place for independent artists to connect, collaborate and learn how to monetize their music through brand partnerships.
After graduating, Kivett knew she wanted to pursue a music career. She began sending emails to different music licensing and sync agencies, unsure if she’d hear back. It wasn’t until she attended a music conference and saw one of the owners of the well-known MFE Sync Agency, Rashad Richardson, that she made a promising connection.
“He was in one of my listening rounds, but it’s hard to get people’s emails, so I wasn’t able to connect with him until last year, when he ended up on a Zoom with Deraj,” Kivett explained.
After that, Myra received an email asking her to send her music, and a month later, she received confirmation that she had been accepted into MFE Sync Agency — on her dad’s birthday.
“One of my dad’s goals in life is to help me succeed in music,” she said while reflecting on this pivotal moment in her career. “My dad was so happy. He said it was the best birthday present ever.”
After getting signed to an agency, Myra officially started Fuse Music Company in 2024. She wanted a name separate from her singer-songwriter persona so she could eventually grow into something more. Eventually, she added another sync artist, Darius Foster, to her company, adding more variety and genres to Fuse’s catalog.
Fuse and the online community connections have allowed Kivett to experiment with different music styles and meet other artists. She connected with people all over, including a rapper in London.
“He raps on my tracks, which is fun because I feel like our voices are so different, but putting them together,” she said. “For smaller artists, it’s really hard to make different music and build a great following. I’m going to use Fuse as my outlet still to make all the fun music.”
Currently, Kivett is experimenting with creating new songs aimed at the ad space.
“Those songs are really fun to make because they favor a lot of fun, quirky, upbeat music,” she said.
Learn more about Fuse Music Company and Myra Kivett’s music by visiting fusemusicco.com.
