Geek in Pink Business Spotlight
The Webster’s Dictionary definition of the word “geek” doesn’t fit self-proclaimed “Geek in Pink” Regina Miller. She is the polar opposite of the stereotypical nerdy guy with tape on his glasses and a pocket protector. Although knowledgeable about computers, she has broken the mold on geekdom. She has broken the mold in many other areas, too.
Let’s start with the fact that she’s a woman in what is normally considered a man’s domain: Computers. She got there in an interesting way, too. After graduating from high school early, she crammed all the college classes she could into her course load and graduated at the young age of 19. The plan was to follow the footsteps of her father in international manufacturing. One little thing got in the way: A baby. Regina married her high school sweetheart at 18 and had her first child at 19. She says it was being broke that led her to learn how to repair computers. “It’s amazing what broke will teach you to do,” she laughs.
Over the years, her computer repair experience increased. One night in 2005, there was a knock on her door. She opened it to find a man and woman holding their sick computer. Someone at Office Depot who had only Regina’s address referred them to her and they were desperate to recover data that they feared was gone for good. Regina worked a minor miracle and was able to recover the data. That pivotal moment made her decide to start her business.
She says, “I had so many people coming to me at that point that the business pretty much started itself.” Now she needed a name. “I wanted in the name to relay a friendly, open resolution to your technology problems.” Her husband suggested, “Miller Computer Associates;” Regina’s idea was “Geek in Pink.” “It came down to me trying to find a word that would imply technology and a word that would imply a female,” she says.
She started with one employee, herself, and a drop-off spot. Today, she has six employees, a storefront location in Center Grove, and a drop-off location at Mail Post in Fishers. Geek in Pink has grown phenomenally, doubling every year since opening in 2005, except for 2010 when it tripled. The number of on-site jobs Geek in Pink does in Geist and surrounding areas has grown dramatically, and Regina is exploring opening additional store fronts.
Her success did not come easily. Not only has it required sacrifice and long hours away from family, but also as a “girl” in a man’s world, she has had to prove herself. She says in the beginning she would get calls from women and arrive at their home to find husbands that were dismissive of her abilities. Once she proved herself by fixing their problem, they often referred her to their businesses and that helped Geek in Pink take off. Tech repair is still a man’s world, evidenced by the fact that only one percent of all her job applicants are women. She’s doing her part to change that by teaching classes and doing career days in schools. Four of her six employees are women; but she says she hires the most qualified applicant, regardless of their gender.
Call it adapting or breaking the mold, either way Regina has done it and done it well.
Bullet Points about Geek in Pink for yellow note:
- PC & Mac Service and Repair
- Service at your home, business, or shop
- Hardware & Software Troubleshooting
- Data Recovery
Authorized Drop-Off Location:
11807 Allisonville Road
Fishers, IN 46038