Towne Post Network co-founders Jeanne and Tom Britt with their award.
The Towne Post Network is a family-owned franchise system of hyper-local magazines with supporting websites, mobile app, social media, and video production. Currently, we publish 14 Central Indiana magazines and three Kentucky magazines.
The idea for Towne Post was born from Founder and CEO Tom Britt’s unwavering passion and pioneering attitude towards publishing and printed media. As early as 1990, Britt was lauded for his innovative approach to streamlining the processes of publication and digital media, before establishing his own ‘dot com’ start-up that acted as a TV guide for the world of online streaming.
Despite his international acclaim as a trailblazer in the future of digital media, Britt remained resolute in his belief in the power of print media too. In 2003, he decided to merge the two into a local portal concept in his hometown of Indianapolis, launching his first website, atGeist.com, for the Geist Reservoir community. After gaining some traction, Tom set about creating an adjoining magazine that he distributed to 2,800 residents in his community, using the name of the website as its title to demonstrate that this was not just a magazine, but an entire media concept with an inclusive online community. The rest, as they say, is history.
Today, Towne Post franchisees share local news about new restaurants, community events, star citizens and more in a platform that integrates traditional and modern media seamlessly. In addition to its key features such as visible, real-time financials, Towne Post has recently expanded its capabilities to include the US’s first online media kit that enables advertisers to purchase all mediums online without a sales representative for a ‘contactless’ sales experience, and a real-time analytics function that provides the most accurate and efficient indicators of a publication’s reach in the history of publishing.
The Towne Post Network main office is located at 8800 North St #117 in Fishers, Indiana.
Featured in Editor & Publisher Magazine
Check out this feature on the history of our network, how we “reverse engineered the magazine model”, and how are “reinventing” our space. (click here)
Towne Post Network was featured in Editor & Publisher Magazine in February, 2021.
4HJVCX0JCE5Y copy to clipboard
Save 25% on Hamilton County Ads
Buy 3, get 1 free! Purchase an ad in all four Towne Post Network magazines in Hamilton County and get 25% off! Ad must be the same ad for all four publications: Fishers, Carmel, Noblesville, and Westfield Magazines.
Once you have established your print magazine brand, distribution, and advertiser base, many magazines are looking to expand and replicate their idea in other cities. Towne Post Network evolved as a license agreement network in 2009 and eventually converting to a franchise network in 2014. Costs to franchise your magazine can cost anywhere from $20,000-$100,000 depending on your state and operations manual. Towne Post offers independent magazine owners the ability to convert into a Towne Post Network franchise with no up front costs.
QHow much does print advertising cost?
Three major variables come into play, including the number of publications you wish to advertise in, the size of the ad, and the duration of your advertising agreement. Generally, print advertising starts at $225 per month for a business card sized ad up to $2,000 for a 2-page spread. Best advice is to consult one of our franchise publishers in the market you are looking to advertise in and discuss your goals and budget with them.
QWhat does Towne Post Network do?
We are a hybrid marketing company offering print, digital, social, SEO, and PPC services to local businesses through a franchise model. Our franchisees work remotely through our cloud-based system and sell various advertising and marketing packages to local businesses looking to gain more customers in their communities.
QHow do you start a magazine?
Magazines are a great way to communicate to subscribers, business contacts, or any niche audience. Determining your distribution style and type and then backing into your rate card and media kit is the typical first step. Initiating a discussion with a printer that specializes in publication printing is also a valuable resource early on. Towne Post Network provides new magazine consulting services, so please reach out with any questions or direction.