The COVID-19 pandemic has affected businesses all over the country, but that has not been the case for Cutting Edge Countertops.
“Cutting Edge Countertops has been very successful in the last several months as people have taken time to invest in their homes, rather than going on vacations and spending their money in other ways,” says Cindy Rae, marketing manager.
With business in Indiana as well as Michigan and Northwest Ohio, Rae says the company began looking for ways to give back.
“We wanted to come up with a way that we could give back to the communities that we serve, and for it to be purposeful so that it was within the building industry and made sense,” she says.
That purpose became a donation to Habitat for Humanity.
Rae says Cutting Edge Countertops decided to make the donation both because of Habitat for Humanity’s history of helping those in need, and because Habitat for Humanity itself is an organization in need.
“Habitat for Humanity has been doing a number of great things,” Rae says. “They rely a lot on corporate donations, and with the cost of lumber and other things that have been increasing during the pandemic, their need has just exploded.”
During the month of October, which is also National Kitchen and Bath month, Cutting Edge Countertops donated a percentage of sales from every purchase made to Habitat for Humanity. By the end of the month, the company raised $14,869.
Rae says the donation went towards the Habitat for Humanity branches in all three states where Cutting Edge Countertops does business.
“We got together and formed their first tri-state donation,” Rae says. “They had never done a tri-state donation before, so that was exciting. We were able to raise money during that month and we initially set a goal of $10,000. We obviously surpassed that goal at almost $15,000. We’re really excited by that.”
In Indiana, the donations went to Greater Indy Habitat for Humanity, largely to help with home repair.
“In a time when a quality, affordable home is vital to the health and safety of families, we are grateful for the generous support of Cutting Edge Countertops to Habitat’s mission,” says Jim Morris, president and CEO of Greater Indy Habitat for Humanity. “Their support locally and in the tri-state area will not only help build homes for qualified, dedicated homebuyers, but it also builds hope in a time when our communities desperately need it.”
Rae says the company’s donation isn’t a one-time occurrence. She says it’s part of a culture the staff wants to build within the company.
“When we started this initiative, obviously it was our first time doing this, but we don’t want it to be the last time,” she says. “What we’re trying to move toward as a business is being not only more ingrained in our communities, but also in the importance of our employees working for a company that believes in giving back.”