Set in Stone

Hupp Jewelers Owner Angela Peterson Has Found a Gem of a Calling

Writer / Melissa Gibson
Photography Provided 

Hupp JewelersIn 1984, Angela Peterson was looking for a part-time job while attending Butler University. 

At just 19 years old, she applied at Hupp Jewelers in the Glendale Mall, and though she didn’t have experience in the field, Jerry and Lynn Hupp took a chance. 

Through the years Peterson found a passion for the jewelry industry, studying gemology and earning certificates from the Gemological Institute of America in Diamonds, lab grown diamonds Grading and Colored Stones. 

She worked in jewelry stores part time, first through college, then for supplemental income as a stay-at-home mom with her children. In the fall of 2018 she had the opportunity to take ownership of Hupp Jewelers and jumped on it. She celebrates her four-year anniversary this month. 

One might think it’s all fun, all the time. Imagine being a part of engagements, graduations and anniversary celebrations. However, Peterson helps customers in difficult times as well. 

“The best part of working in the jewelry industry is the people, many of whom have become friends,” Peterson says. “We are here for the happy, exciting times, but we can be there for them in the sad times as well. We carry a line of footprint and fingerprint jewelry for those who have lost a baby or a loved one. We even do paw and nose prints for fur babies.”

She serves clients who need repair work on priceless heirlooms, appraisals and even watch batteries. The store also purchases unwanted jewelry and estate pieces.

Hupp JewelersRegardless of the request, Peterson enjoys every minute. 

“I would say it’s exciting and challenging in so many ways,” she says. “I love the people and every day is different. I think our clients feel appreciated and I’m known for my honesty. I’m not afraid to tell you something is a bad idea, or to suggest a less-costly alternative. We have an amazing selection at a variety of price points, and an amazing staff of knowledgeable and educated people.” 

It’s also quickly becoming a family business. Peterson’s youngest son Erik has attended New Approach School for Jewelers and is now an apprentice bench jeweler, with plans to eventually take over the store. 

“I have such a great support system,” Peterson says. “I think anyone thinking of starting or buying a business needs to find their people. Surround yourself with people who know more than you do, so when you run into an obstacle, you have multiple ways around it and don’t ever give up.” 

Hupp Jewelers is located at 7808 East 96th Street in Fishers. For more information, call 317-845-0777 or visit 

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