Beefcake Burgers Open Now
STORY UPDATE: Beefcake Burgers is open for business as of July 30.
Center Grove entrepreneur Ric Payne, whose experience includes opening the McGilvery’s Pub & Eatery and Wild Beaver Saloon, has created a new casual restaurant concept that opens in early July. Beefcake Burgers, All-American Burger Shack is located at Olive Branch Road and SR 135. The term “beefcake” originally referred to stacks of beef. The Beefcake Original comes with three layers, or a stack, of beef. Don’t worry if you can’t handle it, they also offer smaller burgers, salads and chicken sandwiches.
The beefcake theme is carried throughout the restaurant with giant paintings of a steer and a bull on the wall. Payne, who opened the restaurant with his brother, says it all fits together with the image of beefcake, a big guy, big steers, and big burgers. He wanted to have fun with the décor so when you walk in you are greeted by carved version of their mascot “Beefcake”. The mascot, carved with a chainsaw, is made from a single log.
The family focused restaurant also features an outside seating area. It located on the northwest corner of Olive Branch Road and State Road 135.
Watch our interview with Ric:
But wait, there is more to Ric Payne than restaurants. Ric is partners in the “Mister Steamy” dryer ball “as seen on TV”. And if you act now . . . you can’t buy a burger and get a Mister Steamy.