Franklin’s beloved hair salon, Emerald Collective, is growing — and it’s not just your average expansion. On June 13, owner Erica Dildine opened the doors to Emerald Collective East, a second location in the JK Properties-renovated building at 2625 Hurricane Road, Unit B. This new salon promises the same warmth, expertise and artistry clients have come to love, all in a sleek, minimalist space with gold accents, clean lines and a comforting atmosphere.
“This new space just fell into place,” Dildine said. “It’s been such an effortless, easy transition. I feel like God just handed it to me.”
The journey began more than a decade ago at the Jefferson Street location. Six years ago, Dildine rebranded her vision into what is now known as Emerald Collective. “I’ve got a great staff and I’m so thankful for that,” she said.
Over the years, Dildine has carefully curated a team of passionate stylists, each with a specialty that helps the salon offer a wide range of services tailored to each client’s needs. The East location will continue that tradition.
Dildine herself, known for her expertise in blondes and extension work, will be splitting her time between both locations to support her staff and ensure continued quality service.
Emerald Collective is more than just a name — it’s a sense of community. A true collective of artists dedicated to making their clients look and feel beautiful. The majority of clients are women seeking multidimensional color or sew-in extensions, and Dildine proudly offers the “healthiest extensions on the market,” including her own branded line. Unlike traditional extensions that rely on glue or adhesive, her method uses beads to create a beaded row, making them safer and healthier for the hair’s natural integrity. “There’s so much out there, and I truly feel like these are the healthiest I’ve ever worked with,” she said.
Behind every successful business is a story of persistence, inspiration and deep gratitude — and for Dildine, that story includes her husband, Bryce, a fellow entrepreneur and her biggest supporter. “He’s been my rock,” she said. “We’ve been together since we were 17, and we’re 36 now. He’s the one who always pushes me when I start to doubt myself.”
Her story is also shaped by the people who’ve sat in her chair over the past 18 years — clients who’ve walked with her through career milestones, motherhood and personal growth. “Some of these people have been with me since I was 18 or 19. I’m just so thankful.”
It’s that unwavering dedication to relationships that makes Emerald Collective feel like home to so many. “I used to work around the clock to fit people in,” she said. “When I became a mom, things changed. But my clients stayed. They trusted me to pair them with the right stylist, and they stayed with the salon. I’ll never stop being grateful for that.”
With a second location now blooming in Franklin, Emerald Collective is planting deeper roots and continuing its mission of celebrating beauty, health and connection. From the carefully selected stylists to the minimalist, luxe interior, everything at Emerald Collective East reflects Dildine’s devotion to her craft and the community she’s built around it.
“It really does take a village,” she said. Dildine remains resolute that the dream wouldn’t be possible without her amazing staff, the people she’s learned from over the years and her loyal clients.
As Emerald Collective enters this exciting new chapter, one thing is certain: Whether you’re looking for a transformation, a touch-up or a moment of self-care, there’s now a chair waiting for you on both sides of town.
Emerald Collective East will also be appointment-only, with booking available by phone at 317-584-6000 or online at emeraldcollectiveco.com. Guests can explore the salon’s creative portfolio and daily inspirations on Instagram, Facebook and TikTok — a window into the magic that happens behind the chairs.
Emerald Collective Hair Salon East is located at 2625 Hurricane Road, Unit B in Franklin, IN. For more information, call 317-584-6000 or visit them online at emeraldcollectiveco.com.
I am so happy to see this put out for others to see. Erica and her team are talented, professional, and great to be around ! I have been going to Erica since she became a cosmologist my daughter was not quite two yet and Erica cut her hair, yesterday at 19 years old she got it done by an excellent team member while I got to go to Erica. I moved over an hour away and still go do all buissness with her.