Local couple Amie and Nison have developed a beauty brand that’s receiving national attention.
Since its establishment in 2019, the award-winning Emma Justine Salon has gained a strong reputation for its transformational work and for providing an elevated guest experience. Along the way, the salon team has won several awards, and their artistry has been celebrated with magazine articles, podcasts, and TV features.
Behind the brand is power couple Amie Justine Migirova and Nison Migirov. From the beginning, they have been the beating heart behind Emma Justine Salon. Amie is an influential local stylist with clients who travel from outside Louisville to sit in her chair. She is passionate about the beauty industry and has helped transform the lives of many women who struggle with self-confidence and appearance issues.
Throughout her career, she has provided an experience that empowers the women she serves. As the leader of Emma Justine Salon, she has continually sought to further her own beauty education and has offered the same opportunities to her staff.
Nison has spent most of his career in business management, taking on different leadership roles in the Louisville area. His most recent position was in the business development leadership of a Fortune 100 company, where he oversaw a team of more than 120 employees.
In October 2021, Nison resigned from his corporate position and shifted his entire focus to the Emma Justine Salon, seeking to establish one-of-a-kind guest experiences that would help support the brand’s ongoing success. His expertise in business operations and analytics is responsible for many of the innovative processes and systems used by the salon today.
Combining their distinctive skills, Amie and Nison sought to build on the ongoing success of the Emma Justine brand. However, they have both steadfastly maintained that they would never have been able to do it without their fantastic team.
“I am so proud of the entire Emma Justine team and their individual growth over the years. Especially the salon Manager Adel who has been with the salon from the beginning and has helped keep the entire team on track.” gushes Amie.
In 2020, the salon doubled down on its commitment to continuing education by hiring Kourtney Epperson as a Lead Stylist and Salon Educator. She is now responsible for the salon’s educational program and has been instrumental in developing and refining the Emma Justine brand.
Fast forward a few years, and Amie and Nison have decided to launch a sister brand to Emma Justine Salon called Meant Beauty Co. In the Spring of 2023, Meant Beauty Co will introduce several advanced Continuing Education courses for stylists and salon owners.
“We regularly get inquiries from other salons and stylists asking if we offer classes outside the salon,” says Amie. “Now, I can finally say yes! Yes, we do!”
Both Amie and Kourtney are excited about this hands-on educational program and the positive impact it will have on other stylists and salon owners in the Louisville area. The Meant Beauty Co organization will be a true partner to Emma Justine Salon, helping to connect stylists and salons in hopes of elevating the beauty industry in Louisville.
Nison likes to put it in terms that resonate with his business background. “Essentially, establishing the sister company solves several pain points for our local beauty community,” he says. “It makes it easier for local stylists to receive hands-on training and ensures an ongoing supply of well-trained stylists for Louisville residents.”
The Meant Beauty educational program will offer highly sought-after hands-on, in-depth training classes primarily centered around hair extensions and advanced coloring techniques. For every topic, there will be both intermediate and advanced courses. All trainings will be held at the Emma Justine Lounge in Middletown, where their second floor is currently undergoing a light renovation to house the new classroom space.
In addition to offering classes, Meant Beauty Co is set to introduce a new line of signature hair extensions that will be available to local salons and stylists. Since they offer on-demand availability, it’s easy for salons to choose to either pick up from the Emma Justine Lounge in Middletown or have their extensions delivered the next day. The extensions created by the Meant Beauty team are superior in quality and are backed by a 100% money-back guarantee.
“We want to continue setting the bar for what it means to be experts in our field,” explains Nison. With a thriving salon, educational classes, and their own line of premium extensions, the Emma Justine team is doing just that.
“The Meant Beauty Education Program is something more than your typical educational courses, it’s an experience,” said Amie.
You can learn more about the Emma Justine Brand on their website at EmmaJustineSalon.com or follow them on social media @EmmaJustineSalon.
You can learn more about the Meant Beauty educational courses and the Signature Hair Extension line by visiting MeantBeauty.com