Smashing Success

Biebs & Ash Finds a Flavorful Following in Goshen

Writer / Amy Lant-Wenger
Photographer / Ali Snyder

Consider for a moment what most people would think of as the quintessential American dining experience.

Whether it happens at a cookout or a small-town grill, one of the first things that likely springs to mind is a savory, sumptuousBiebs & Ash hamburger.

Now, thanks to the foresight of an enterprising local couple, the experience of enjoying a good burger has been redefined.

David and Ashley Lucchese are the power couple behind Biebs & Ash, a new kind of culinary adventure situated in historic downtown Goshen. They are the artisans who have helped to bring the trend of smashburgers to the forefront of hometown eateries.

So what exactly is a smashburger? “We specialize and have really embraced the west-coast-style smashburger, which is notorious for its thin, crispy, and almost lace-like edges,” David Lucchese says. “We use ground beef higher in fat content that yields a perfectly crispy yet juicy burger.”

The husband-and-wife team actually joined forces in creating Biebs & Ash as a result of the economic downturn that coincided with the global pandemic. “Biebs & Ash was born out of necessity when our former place of employment closed mid-COVID,” Lucchese says. “We had known for years that we wanted to go out on our own, and that really gave us the push to make it happen. We signed the lease July of 2021, completed some quick renovations and opened to the public on November 11, 2021.”

Despite what some might have considered a harrowing time for small businesses, Ashley had a sense of optimism that their venture would launch successfully. “Ash was born and raised here in Goshen, and had always loved its cool, small-town vibe,” Lucchese says. “When looking for a space, we knew we’d always wanted to be in downtown Goshen. Goshen has always done an amazing job with town events and just supporting local businesses.”

Biebs & AshThe owners also have the advantage of being able to offer something new and different to the restaurant business landscape. “When we started on this quest years ago, no one was doing smashburgers, let alone the west-coast style we loved,” Lucchese says. “We spent a few years in other restaurants and pop-ups, really perfecting our style to what you see here at Biebs & Ash now.”

The facility is a full counter-service establishment, with successful menu additions introduced throughout the past year such as loaded fries and loaded cinnamon rolls. Beer, wine and cocktails are also part of the beverage menu. “We offer three different loaded fries that include our most famous Hella Parm fries, topped with garlic aioli and, as the name suggests, a huge amount of Parmesan cheese,” Lucchese says, adding that the cinnamon roll selections are a favorite dessert option, with a variety of rotating toppings every week. “Our Banger fries and Maryland fries have also been a hit.”

The couple is committed to maintaining a core menu, but both are keeping their minds open to changes and fresh ideas. “Who knows – maybe some of those specials will eventually make the permanent menu,” Lucchese says. “For now, our menu is a culmination of our best-of-the-best burgers.”

“Ash and I are at the restaurant every shift, and you’ll typically find Ash at the counter and me in the kitchen,” he adds.

Carry-out is available, and private rentals and catering services are options as well.

Despite what some would regard as a risky time to establish a new business, the Luccheses have been overwhelmed in the best possible way by how well this first year has flowed along. They are still brimming with positivity for the future and for the loyal customers who have supported them from the start. “We built this restaurant to deal with everything crazy that was happening in the world with COVID and a recession, and it’s been so well-embraced by the community, for which we are eternally grateful,”Biebs & Ash Lucchese says.

Biebs & Ash is located at 133 South Main Street in Goshen. For more info, call 574-971-5423 or visit

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