Story sponsored by Financial Center
The gym. The yoga studio. These are places we proactively go to be well and feel good. Think about how you feel after your morning workout. You’re energized, motivated and confident, ready to head into a new day.
Now, think about the last time you went to a bank. We’re willing to bet it felt transactional, annoying or, dare we say, boring. We’re here to boldly claim that it doesn’t have to feel like that.
So, let us introduce ourselves! We’re Financial Center. We’re a credit union and we’ll soon be your newest neighbor in Hamilton County.
Sure, we’re opening a state-of-the-art branch at 146th Street and Hazel Dell Crossing near Noblesville, Westfield and Carmel. But quite frankly, we’re far more than a place to bank. We’re really bringing your community a new, different and better banking experience.
At Financial Center, we’ve drawn inspiration from the places you visit for other types of wellness – the places where you feel happy, excited and even celebrated. We’ve learned how to become advocates and motivators for our members, and now we’re ready to deliver that experience to you, right in your own backyard.
We’ve perfected our approach over the last 70 years, after being founded on the military base of Fort Benjamin Harrison in Lawrence, then expanding to serve thousands of members across Indianapolis, Kokomo and Muncie. Now’s the time for our biggest growth yet – we’re coming to you.
Let’s back up for a moment. Maybe you’re like 64% of Americans who say they don’t really know what a credit union is, who they serve or why they even exist. You’re not alone. Credit unions are not-for-profit financial institutions founded on a simple mission of people helping people. We have similar products to banks, while generally offering better rates and fewer fees than our competitors.
But, our major difference? Experience. We see value in being less transactional and more relational. When you visit us, you’ll find that we have your best interest in mind. We care about your life. Your goals. Your dreams. Your kids. Your dog. What matters to you, matters to us.
Let’s face it, talking about money can feel awkward, stressful or even embarrassing. We know that. We get that. But avoiding talking about money can be detrimental. That’s why we’ve taken a fresh approach in a tired industry: being financial coaches and cheerleaders.
Think back to your favorite coach or mentor. It’s likely someone who saw your potential, cared about you personally and challenged you directly. And we all know the role of cheerleaders on the sidelines at our favorite sporting events. They’re encouraging, motivating and celebrating every win. At Financial Center, our people are both. They ask thoughtful, intentional questions, make meaningful suggestions, and give you direction on how to chase down your next milestone, big or small.
Because life really is a series of new financial starts. Buying your first car quickly turns into sending the kids to college. Planning your retirement party becomes investing in that long-awaited lake house. These moments, these dreams, come to fruition right in front of our eyes every day. And we’re here to help take the moments you dream of at night and get you there as quickly as you’d like.
We’re here for Patricia, who’s ready to meet with Matt Tielker, our on-site investment advisor about her major portfolio. We’re here for Saki, who simply wants to privately chat with Natalie Morrow, our branch manager, about her budget and get advice about growing her savings. We’re here for Dave, who’s finally ready to start climbing out of credit card debt and needs Toya Hutchison, our branch operations manager, to hold him accountable. And we’re here for Carlos, who’s finally willing to ask, “So, what does my credit score even mean?” to Jamie Davidson, our vice president of financial wellness.
We’re building a place for the community to feel comfortable letting your guard down. To come and speak honestly. And to learn the things you wish you’d been taught years ago in high school.
That’s the gist of it. Sure, we’re here with products. But more than anything, we’re bringing your community people. People who are trained to push you, celebrate you and answer the questions that you’ve always had about your financial life.
So, whether you’re stepping inside our Hazel Dell Crossing branch, opening in August, driving up to our brand-new interactive teller machines (ITMs) to talk to a human on video, or contacting us through our digital channels, you’ll find the local, personalized touch in everything we do. It’s in our roots. It’s who we are.
