RueViolet: Noblesville clothing designer Catherine Fritsch

Writer / Laura Yoder, Fashion Blogger
Photographer / Brian Brosmer

Women shop or spend local for all sorts of things — groceries, coffee with friends at quaint coffee shops and apparel at boutiques. Ladies shop online for a variety of treasures as well, especially shoes, clothing and gifts. While women may spend locally and shop online, it’s a rare day that we can combine the two — shopping online while keeping the money local.

Enter Rue Violet, an online destination for adorable and comfortable lingerie, sleepwear, apparel and sleep accessories, which is located right in Noblesville, also serving as the location where most of the products are made. Before anyone starts thinking Rue Violet is likely just another Victoria’s Secret, think again. Catherine Fritsch, owner and designer, has created original pieces that are both stylish and affordable, helping to ensure that the woman wearing them always feels her best. As Fritsch states, “My goal is to provide garments that are comfortable, flattering and that last. I have had customers buy multiples of certain products because they love to wear them. I think that’s a good sign. I prefer that — meeting a customer’s long-term needs — to garments that fill a certain trend but have a very limited use.”

Rue Violet’s lingerie options include panties, bras and more, each equipped with feminine details such as sweet bows or delicate lace. Sleepwear items include tops, bottoms, nightgowns and robes that are not just practical, but also comfortable. With adorable patterns such as stripes or florals, many of these garments are made with soft breathable cotton to help ensure optimal sleep conditions. Rue Violet even has casual clothing options such as T-shirts and tank tops, perfect to don with jeans or for a workout. Fritsch notes that in the near future, we’ll be able to snag more of these types of clothing options, saying, “We’re slowly expanding into staple apparel pieces, separates that you can work into your wardrobe that are cute, useful, versatile and, of course, comfortable.”

Socially speaking, women can’t help but get the warm fuzzies when they make a purchase from Rue Violet. The production of all garments takes place in the U.S., with nearly all of it done right here in the Hoosier state. While it might be cheaper to outsource elsewhere, don’t look to Rue Violet to go that route. Fritsch is proud of the fact that her workers receive a living wage, while customers receive a high-quality product. “I’m recalling the ‘Happy Cow’ campaign that California cheese had a while ago. We are the garment version of those ‘happy cows.’ We listen to NPR or music, have big sunny windows with a lovely view — overall great working conditions. It’s a huge contrast to buying items made, for instance, in Bangladesh, where the working conditions are appalling.”

To see the entire Rue Violet line, learn more about the business or, of course, make a purchase, visit

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