When Crissy and Brentt Lutz took over Adriene’s Flowers & Gifts in late January, they acquired a business and continued a cherished legacy. With strong family ties to the floral industry, the Lutzes bring a fresh perspective to a shop that has been a beloved part of the Noblesville community for decades.
Crissy, who grew up surrounded by flowers in her family’s flower shop in Connersville, Indiana, always felt a connection to the floral world. Her sister and brother-in-law now run that original store, and her brother owns two flower shops in Greenwood and Franklin.
“My parents thought they were retiring, but here we go again – back in the flower business,” Crissy Lutz says.
Adriene’s, previously owned by Stephen and Moffett Craig for over 35 years, has gained a reputation for its personal touch and community dedication. The Lutzes have taken over ownership and live in Noblesville with their two daughters. They are deeply committed to honoring the shop’s history and actively participate in the community. Always open to new ideas and suggestions, they reflect their passion and creativity in every aspect of the business.
“We’re keeping all of the existing services including deliveries, arrangements for all occasions, weddings and even funeral services,” Lutz says. “But we’re also expanding our offerings.” Renovations to the 125-year-old building are in the works, and customers can expect to see more locally made gifts and seasonal plants, many grown by Crissy’s sister in the family greenhouse.
One of the most exciting changes is the Lutzes’ focus on community involvement. “We’re participating in the Peony Festival this May, and we’ve started conversations with the Chamber of Commerce and Noblesville Main Street to see how else we can support the community,” Lutz says. “We want people to reach out if they’re looking for sponsorships or collaborations. We’re all in.”
The shop’s loyal customer base continues to grow, with many longtime clients keeping standing orders for regular deliveries. Lutz credits much of the shop’s success to the dedicated team of seven employees, many of whom have been with Adriene’s for years. “The staff here is incredible,” she says. “They care so deeply about customer service and know the history of the shop inside and out.”
Though large online floral retailers dominate the digital space, Lutz believes there’s no substitute for shopping locally. “When someone walks in, they can talk to a designer, pick out exactly what they want and get something truly personal,” she says. “That’s the difference.”
The store also offers online ordering, with plans to refresh its digital presence to keep customers informed about new offerings and local collaborations.
At its heart, Adriene’s remains a community-first, family-run business. Under the Lutzes’ ownership, it’s blossoming into something even more vibrant, rooted in tradition but looking boldly toward the future.
