The city of Noblesville is ushering in a new era of basketball with the debut of The Arena at Innovation Mile. The 3,400-seat, 120,000-square-foot facility is the first purpose-built arena for an NBA G League team and is located at 14157 CJ Way, between Interstate 69 and Olio Road.
In 2023, the city and the Indiana Pacers announced the relocation and rebranding of the Fort Wayne Mad Ants. The team sought a home closer to the Indianapolis metropolitan area.
“Innovation Mile was looking for that anchor tenant to kickstart development here,” said Justin Jordan, general manager of Rev Entertainment. “Everything fell into place with the arena size that was missing in the market, and the Pacers’ minor league team moving to Noblesville. The desire was to tie them to the community with a name that made sense.”
The team, which played its last two seasons at Gainbridge Fieldhouse during construction, is now known as the Noblesville Boom.
The name pays homage to iconic Pacers coach and broadcaster Bobby “Slick” Leonard’s catchphrase, “Boom, Baby!” It also reflects the high-energy style of the team and the fast growth of Noblesville. Inspired by the Pacers’ 2023-24 City Edition uniforms, the Boom’s logo features cyan and yellow as its primary colors.
With the newly branded court installed, the arena is nearly ready for the 2025–26 season. The team is expected to tip off sometime after Nov. 1. With 25 home games planned, fans will have plenty of chances to experience the new venue. The official schedule is expected in August. Fans can visit NoblesvilleBoom.com for updates and to place ticket deposits.
But basketball won’t be the only attraction.
The Arena at Innovation Mile is also positioned to become a hub for entertainment in the Noblesville and Indianapolis areas, offering a range of events beyond sports.
From concerts and comedy shows to conventions and private gatherings, the arena is designed to be versatile. “There are so many things we could do in the building because it’s so beautiful,” said Andrea Green, director of sales for Rev Entertainment. “It’s not just a sports arena. You walk in and it feels like a boutique hotel. If you can dream it, we can do it here.”
The facility features 3,500 fixed seats for sporting events but can hold up to 4,500 people for concerts and other large-scale productions. A 1,000-space parking garage is connected to the building for easy access.
“We’ve had conversations about hosting boxing, gymnastics, cheerleading competitions, senior proms and high-end fundraiser events,” Jordan said. “This space is great because it can go from a ballroom-style event one night to a dirty rock concert the next.”
The arena’s design and interior were crafted to feel inviting rather than industrial. Expansive windows bring in natural light, while warm wood-paneled walls and two-story LCD screens create a premium atmosphere.
“This is very much the mayor’s and his team’s baby,” Jordan said. “They’ve seen it from the initial plans to where we are now. The finishing touches—they’re really proud of, and they should be.”
With other venues like the newly built Fishers Event Center nearby, Jordan said The Arena at Innovation Mile aims to complement—not compete with—regional event offerings.
“The overall goal is to be a driver of economic opportunity for the county,” he said.
The arena and the Noblesville Boom hosted their first event in July: a youth basketball camp. The weeklong program focused on skill development and allowed coaches and players to engage directly with the community.
The next public event is scheduled for Aug. 23, when Pink Floyd tribute band Signs of Life will perform. The show promises a full-stage production with a detailed light show and sounds from every Pink Floyd era. The free event offers residents a first chance to experience the new arena. Tickets will be available at the box office and select local record stores.
