Nothing Bundt Cakes Celebrates Grand Opening In Greenwood
Photographer / Amy Counts
Last fall, LeAnn Brown and her husband were visiting her brother in North Carolina when he ran an idea past her. As a seasoned franchise owner, he invited her to check out a unique bakery called Nothing Bundt Cakes.
“I walked inside and immediately was struck by how adorable it was,” says Brown, who appreciated the store’s mom-and-pop-like aesthetic.
Her brother mentioned that it was a franchise and that he could help her open one in Greenwood. After some research, Brown was even more intrigued. Originally founded in Las Vegas in 1997 by best friends Dena Tripp and Debbie Shwetz, the business became so popular that the founders chose to share their vision nationwide. That vision resonated deeply with Brown.
“In this day and age there’s so much stress,” Brown says. “The thought of having a business where I could create this perfect environment, both for my employees and my customers, made me happy.”
Opening a Nothing Bundt Cakes bakery is a rigorous process, and while more than 5,000 franchise applications are received annually, only 40 are approved. Of the 300-plus bakeries across the country, more than 90% are female-owned.
“I feel blessed to have the opportunity to bring Nothing Bundt Cakes to Greenwood,” says Brown, who has worked both as a nurse and financial advisor.
Though it was a little scary for Brown to take a leap of faith into franchise ownership, she sensed the time was right.
“I believe that God puts you in the right place for the right reason at the right time,” she says.
Just as her parents have owned Kacey’s restaurant in Whiteland for more than 40 years, Brown longs to leave a legacy with her bakery. Her 21-year-old daughter also chose to switch industry gears and now works with her mom.
“I have so much passion for individuals who love and serve others,” Brown says. “The brand allows me to pursue that passion.”
Brown loves to form relationships with members of the local community, which is one reason her new career is a perfect fit.
“It’s an honor and blessing to have the opportunity to spread joy throughout the community,” says Brown, noting that her Nothing Bundt Cakes bakery offers a free eClub program in which guests receive a free Bundtlet on their birthday every year. “Our mission is for everyone from Greenwood to Franklin receive a free birthday Bundtlet.”
In fact, Brown and her employees started their eClub program even before their doors were officially open. Brown received a unique email request a couple of days before her soft opening. A guest explained that he was flying to Florida to surprise his mom on her birthday and wanted to know if he could get a Bundt Cake to take with him. Brown happily replied and offered to meet the guest’s needs.
“The word ‘no’ is not in our vocabulary,” Brown says. “We try to meet everybody’s needs inside and outside the bakery.”
Nothing Bundt Cakes offers Bundt Cakes in 10 delicious flavors and four sizes – (8 and 10’’ Bundt cakes), miniature Bundtlets and bite-sized Bundtinis.
“The cakes speak for themselves,” Brown says. “As soon as you try them you’re hooked.”
Nothing Bundt Cakes offers free samples daily and uses proprietary mixes and flavors, which include Chocolate Chocolate Chip, Classic Vanilla, Red Velvet, White Chocolate Raspberry, Confetti, Carrot, Lemon, Marble, and Pecan Praline. There’s also a seasonal featured flavor that rotates throughout the year, such as Snickerdoodle, Pumpkin Spice, Strawberries and Cream, and Peanut Butter Chocolate Swirl.
Each Bundt Cake is crowned with their signature cream cheese frosting, available in either signature petals or drizzle. Guests can request light or extra frosting. Nothing Bundt Cakes also offers a gluten-free flavor.
Brown has recently been out in the community giving away boxes of Bundt Cakes to various businesses.
“I’m excited to create a positive environment for the staff because when they feel loved and appreciated, it’s contagious throughout the bakery,” Brown says. “I love people. I’m so grateful to have found a way to treat them every day, regardless of the circumstances.”
Brown knows how a small gesture of kindness can lift a person’s day.
“It’s incredible how something as small as a miniature Bundt Cake can make such a difference,” she says.
Nothing Bundt Cakes is located at 3113 West Smith Valley Road in Greenwood. For more information, visit nothingbundtcakes.com.