Rise’n Roll Bakery – Greenwood

Writer / Michelle Kaufman
Photographer / Amy Payne

Greenwood’s newest bakery features Amish baked goods “for those who want the best and know the difference.”

Rise’n Roll Bakery opened in Greenwood Dec. 9 by five business partners, including JC Price.

Price originally planned to open another chain in Greenwood, but visited Fort Wayne’s Rise’n Roll, and a week after trying their products, talked about opening their franchise instead.

“It was a no-brainer for us – the quality and consistency – that’s what sold me,” Price says. “The product was so good, but it’s always good. We really trust the product, and we want everybody to try all of it.”

Price says customers will be greeted with a smile and employees will engage them in conversation. The Greenwood location will also be the first Rise’n Roll with a drive thru.

Rise’n Roll will carry pies, breads, cinnamon rolls, cookies, whoopie pies and doughnuts, including their signature cinnamon caramel doughnut and ice cream-filled doughnuts. Samples of most of the products will be in-store. Price is excited for customers to try the treats, including the Amish crunch.

“It’s a very soft kind of peanut brittle. You can get it with pecans or nuts, but then they put chocolate on top of it. It’s incredible,” he says. “Everybody assumes we’re doughnuts, and we are, that’s a big part of what we do, but all the baked goods are so good.”

Price owns other stores and built a business in Richmond, Indiana around what they could do for the community. He will bring that same philosophy to Greenwood. Price estimated he’s already visited 100 local businesses and met with schools, churches and hospitals to talk about fundraising and partnership opportunities.

“It’s hard to carry a box of doughnuts around and give them out without people smiling back at you, Price says. “If a community supports us, we’re supportive back. There’s a lot of things we’re trying to establish already. Obviously, with just now bringing the brand down, you don’t want to go in and commit to doing a lot of things. You want to make sure people love the product.”

The baked goods will be brought to the store from a production facility in Middlebury, Indiana between 5:30 to 6:00 a.m. daily in a temperature-controlled truck.

Price is looking forward to introducing Greenwood to Rise’n Roll.

“I’m excited for people to have the same kind of first reaction that I had, to see the look on the faces of people that are going to look the same way that I did when I took a bite a year ago,” Price says.

Rise’n Roll will be open 7 a.m. to 7 p.m. daily and is located at 1277 N State Rd 135, Greenwood.

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