Making Happy Homes
Alisha Webb loves adding those special touches to a home that really bring it to life. She has always taken a keen interest in interior design even when her budget didn’t always match her enthusiasm. Her days were mostly spent doing DIY projects and helping friends decorate their spaces. As luck would have it, 2020 brought some good fortune her way when a former neighbor hired her to paint her kitchen cabinets. After sharing on social media, the projects started pouring in, leading her to eventually open her store, For The Love Of Design.
Located at 4800 W. Smith Valley Rd, Suite F in Greenwood, For The Love Of Design opened its doors in 2024. Her boutique-style store offers a curated mix of home décor, clothing, Center Grove apparel, earrings, skincare, candles and more. Webb also prefers to stock items that are created by local crafters and Center Grove moms.
“Every item you see is personally hand selected by me, and it truly means the world when someone tells me For The Love Of Design is their favorite store. We need more shops in Greenwood that focus on community and I’m happy to be a part of that,” Webb says.
For The Love Of Design also offers a selection of flooring, tile, stone and semi-custom cabinetry, along with full-service interior design services and professional installation. Webb also hosts monthly workshops led by local crafters to help demonstrate how-tos and home-based trends.
“Each month brings something new, and the response from our community has been incredible,” she says.
Webb does emphasize that she supports projects of all sizes. For The Love Of Design helps with small renovation updates all the way up to full-gut remodels, along with tile and flooring installation. No project is too large or too small and every project is thoughtfully guided from start to finish. Even though her store has experienced significant growth over the past year, she still loves rolling up her sleeves and doing hands-on work whenever possible.
Webb encourages everyone to stop by, even if you’re a hobbyist or just a local Center Grove supporter. She has something for everyone and she loves meeting customers and creating a sense of community, powered by her love of design.
“We are not just another retail store,” she says. “When you walk through our doors, you’re stepping into my home. I love getting to know each customer personally — many of you have become dear friends. My goal was to create a small-town boutique where people feel welcome, comfortable, and confident while discovering unique pieces for their homes. On any given day, you might even see my mom, daughter, husband, or our shop dog, Ellie, helping out around the store.”
You can check out her projects on Instagram at @fortheloveofdesign.interiors and on Facebook at facebook.com/4theloveofdesign. You can also visit her website at 4ldhome.com.
