Writer / Matt Keating
Photographer / Brandy Hornback
Travis Roseberry, a former stockbroker, had a dream to start his own business. He thought it was worth the risk to leave his old job, and strike out on his own.
His gamble paid off. His business, Krenolies Donuts, has prospered with two locations: Noblesville and recently in Fishers.
“Our hand-cut donuts are very popular,” Roseberry says. “I think they have taken off and become a very popular treat for both Fishers and Noblesville residents.”
Roseberry opened the Noblesville Krenolies Donuts at 14300 Mundy Drive in 2015, and the Fishers location at 11513 Allisonville Road in 2017. Customers can sit down and eat their sweet treats in the cozy shop or take them to go.
“We are still growing,” Roseberry says. “I see new faces in the shops all the time, and I love it. I couldn’t ask for anything better.”
Roseberry is glad he followed his dream and pursued his passion.
“I was a stockbroker for 10 years, and I came to realize that I wanted to own my own business and do this,” he says. “I really wanted to be an entrepreneur.”
Roseberry has a positive theory why Krenolies Donuts have been such a big hit.
“We make the donuts fresh daily,” Roseberry says. “We make our own icing. We are not part of a big chain, and I think our customers have responded to that. They show their support by coming back to get fresh donuts.”
Customer favorites include the cake donuts, the fried danishes, custard donuts and the glazed ones.
“Our powdered sugar French Cream donuts and Apple Fritters are also popular,” Roseberry says. “We get a lot of customers coming in asking for those all the time.”
Roseberry’s personal favorite is the glazed donut.
“It’s definitely our number one seller, without a doubt,” he says. “Sometimes I’ll eat one myself when I’m making a lot of them. They are a staple here. I get a lot of nice compliments from the customers telling me they really like them.”
Other delicious donut choices include the cinnamon twists, white iced raspberry jelly, powdered sugar raspberry jelly, Maple bacon, blueberry cake and raspberry danishes.
Roseberry noted that his newer location in Fishers has been well received, too.
“Fishers is a growing community, and I’m very excited to be a part of it,” Roseberry says. “We get a lot of traffic in here from people driving down Allisonville Road. I like the number of people who say they see us from the road and stop in for some donuts.”
Krenolies also makes specialty donuts.
“We have a donut of the month, and we rotate the menu, but we still keep the popular staples that people ask for on a regular basis,” Roseberry says.
Coffee lovers have also responded favorably to Krenolies’ delicious hot java.
“We tried out 30 different blends before we decided on a ‘Breakfast Blend’ by Farmers Brothers,” Roseberry adds. “We grind fresh coffee every day. We have a lot of people who just stop in for the coffee. I love seeing repeat customers. It makes my day.”
Krenolies Donuts is located at 14300 Mundy Drive, Suite 500 in Noblesville and 11513 Allisonville Road in Fishers. You can visit them online at krenolies.com.
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