Liz and Kayla met and worked together at a home remodeling firm that focused primarily on kitchens and baths. Early in their careers, both noticed the industry was dominated by remodeling companies that put construction before design and style.
Liz, whose background is in finish and fixtures selections and custom home furnishings and décor, started her own firm, while Kayla, whose background is in interior design, space planning and construction management, opened her own firm.
“My clients needed help with furniture and décor, and her clients needed help with structural modifications, so we ‘dovetailed’ our companies together. That’s how we came up with the name Dovetail Group,” Kayla explains.
Together, Liz and Kayla had a unique idea to disrupt the home remodeling industry in a few very important ways. First, Liz and Kayla wanted to combine forces and form a woman-owned business to appeal to their female customers. They focus on the design first, finalize all the details and then turn projects over to their trusted independent contractors to perform the construction. Budgeting is of the utmost importance which is why they offer itemized pricing of all of the materials and furnishings that are involved in a design project rather than providing a lump sum price with no detail. These changes allow Dovetail Group to manage the process while adhering to budgets and advocating for their clients throughout the process.
“We don’t just create a beautiful space,” Liz says. “We make a beautiful space that fits their budget.”
As Dovetail Group grew, Brad Horn joined the group as an architectural designer and has elevated the customer experience by utilizing 3D renderings and detailed construction drawings throughout the design process.
“Those 3D renderings of spaces and all the different design options, in combination with seeing all the finishes in person, gives people the reassurance they need to make that investment in their home,” Kayla adds.
Elizabeth Stewart joined the team last year as Design Coordinator, to help manage and communicate the ever-changing production timelines caused by COVID-19 supply chain issues. “There are hundreds of items that need to be ordered and managed throughout our process. Keeping our homeowners in the loop is very important to us,” Liz says.
“We are grateful every day to our wonderful clients who have entrusted us with their homes. We live and breathe to have relationships with a home and the people in it,” the Dovetail Group Team says.
Dovetail Group is located at 600 East Carmel Drive, Suite 230 in Carmel, IN. For more information or to schedule a complimentary design consultation, call 317-503-7891 or visit dovetailgroupindy.com.