For Bhumi Patel, self-care isn’t a luxury that women should skip. It’s a necessity.
As the owner of Face Foundrie locations in Westfield and Indianapolis, Patel aims to make skin care more accessible, affordable and approachable. In just over a year, she’s opened two locations while balancing motherhood and the demands of entrepreneurship.
“I loved the idea of Face Foundrie because of its mission,” Patel says. “It’s accessible, affordable, and truly approachable. A lot of times women, especially moms, put themselves last, and booking a facial weeks ahead just isn’t realistic. Here, you can decide in the morning that you need a facial and actually get in that day.”
The Westfield location opened in August 2024 and offers various facial services designed to fit different needs and time constraints. Focus Facials provide general skin care maintenance, while Next Level Facials incorporate advanced technology. Customers can also enhance treatments with targeted add-ons, ensuring each visit is tailored to their unique skin care concerns.
Face Foundrie also provides express treatments for those in a rush, like 20-minute mini facials or quick brow and lip waxing. Many customers take advantage of the convenient location near local businesses like My Gym. “We see many moms dropping their kids off for a class and popping in for a facial,” Patel says. “It’s amazing to be able to fit self-care into their busy schedules.”
Since opening, Patel’s Westfield store has steadily gained momentum. “We’ve been growing every month,” she says. “It’s exciting to see people discover us and realize how easy and beneficial skin care can be.”
She plans to celebrate the one-year anniversary with special promotions and possibly a community event alongside neighboring businesses. “We all opened around the same time so we’d love to do something together,” she says. “A summer anniversary party could be really fun.”
While Face Foundrie provides quick and convenient services, the brand is also deeply rooted in education. Patel and her team offer free 10-minute skin consultations, guiding clients toward the best treatments and medical-grade products for their skin type.
“People don’t always realize that skin is the body’s largest organ, and taking care of it should be just as important as going to the doctor,” Patel says. “Whether you’re dealing with acne, aging or dark spots, regular skin care can make a big difference, not just in appearance, but in confidence too.”
Unlike traditional spas, Face Foundrie has an open-concept layout where clients receive treatments in a shared space with privacy curtains. “We’re not a spa where you undress and wear a robe; it’s a more modern, streamlined experience,” Patel says. “Some people want a long, luxurious facial, but others need effective skin care in a realistic timeframe. We cater to both.”
With Face Foundrie continuing its rapid expansion, Patel is excited to be at the forefront of this growth. “It’s rewarding to be part of something that’s changing how people approach skin care,” she says. “I love seeing our clients leave feeling refreshed and confident.”
