Growing a business is not easy. But, when your sister is your business partner, there’s nowhere to go but up.
Merging their creative spirits with a love of growing flowers, sisters Sally and Annie Roberts opened Ruthie’s Flower Shop in Noblesville in the spring of 2023.
Their budding idea first took root in high school. “For our dances, we would make our corsages and boutonnières from grocery store flowers and realized how much we enjoyed it,” said Annie Roberts. “We have always dreamed of owning a business together and creating a business around flowers came naturally.”
Launching the business has only strengthened the pair’s bond. “We are sisters, but also best friends,” Roberts said. “So we spend a lot of time together even when we aren’t doing flowers. It is incredibly rewarding to work next to someone who shares similar values and goals.”
The name “Ruthie” comes from two places rooted in the Roberts family – the sisters’ grandmother is named Ruth, and it is also Annie Roberts’ middle name.
As for where to shop for their stunning bouquets, Roberts said they are already planning their farmers market stops in central Indiana this spring. “We have displayed at the Indiana peony flower markets, the Indiana Peony Festival, pop-ups around Noblesville, weddings, and any event people want flowers for,” Roberts said.
While the Roberts sisters plan for 2025, they are also learning new, sustainable ways to grow flowers and create bouquets for any event. Part of that includes expanding their already strong relationships with local farmers.
“Working with flowers brings us a lot of happiness and we have no plans of stopping that,” said Roberts.
People can find where Ruthie’s Flower Shop is blooming next on Instagram @ruthies_flowershop. Their email is ruthiesflowershop23@gmail.com.
