Welcoming Atmosphere, Quality Food & Exceptional Service at the Forefront for Iconic Family Dining Brand
Story Provided by Perkins Restaurant & Bakery
Photographer / Walker Photography
Perkins Restaurant & Bakery fans will get their first look at a new creative campaign “It’s Baked Into Everything We Do.” The campaign, developed by Buntin, Perkins agency of record, is centered around the wholesomeness that the brand, known for its ‘Kindness Served Daily’ philosophy, offers.
The new spots have begun appearing on linear and OTT television on and will also be featured across social, other digital media, outdoor and print platforms.
“For nearly 65 years, Perkins has served up craveable experiences that keep our guests coming back to our table,” says Joe Artime, Chief Marketing Officer for Perkins Restaurant & Bakery. “Our commitment to quality service and food is so deeply ingrained in our company culture, it truly is baked into who we are and everything we do.”
The campaign features engaging scenes of family, friends and co-workers enjoying time together in Perkins restaurants and uses the modular campaign line that can flex to speak to different topics. The first iteration, which promotes Perkins new Baconfest lineup and annual Holiday Bake Shop, states “Care. It’s Baked Into Everything We Do.” Other editions will feature alternate variations of the tagline that highlight the spirit of the brand. The spots will also highlight the iconic Pies and bakery treats Perkins is famous for, which are now available to order for holiday celebrations at perkinstogo.com.
“Our creative partners at Buntin are fiercely committed to brand growth through genuine connections. Our new campaign highlights that in today’s fast-paced world, Perkins is a place where people can slow down and enjoy themselves in the company of loved ones over a great-tasting meal or dessert,” Artime says. “The campaign features real people, from guests to team members, making the interpersonal connections that many are craving now.”
For more information about Perkins, visit PerkinsRestaurants.com.