Annabelle’s is a bakery and a flower shop, but the business has a unique concept that customers appreciate. Although baked goods and flowers can be ordered at any time, sisters Kayla Bolender and Annabelle Heaton have developed a subscription service that delivers right to homes. It’s a convenience that makes life a bit more enjoyable and cozier.
Besides adding beauty, fresh flowers can improve mood and remove stress. They also serve as natural air purifiers since they remove toxins from the air. However, most people rarely purchase them for themselves. The Annabelle’s subscription service makes it easy.
The floral subscription starts $60 for a once-a-month delivery of a small bouquet in a vase, and $75 for twice a month. Or clients can choose a medium bouquet at $75 once a month or $130 for twice a month.
For most of the year, the blooms in the arrangements are sourced from Sweet Peas Flower Farm in Noblesville. Although special requests can sometimes be honored, most of the time the bouquets are the designer’s choice.
“Businesses love it because all they do is decide how much to spend and they get flowers delivered to their office,” says Bolender. “We deliver to Frankfort, Sheridan, Tipton, Russiaville, Westfield, Kirklin, Michigantown, Zionsville, Carmel and Noblesville. Every other Friday we have a $10 sale on Facebook for any handheld bouquets that are left over. We will either deliver those or meet the customer.”
While Bolender is involved with the florist side of the business, Heaton produces the baked goods. Heaton was diagnosed with autism at age 5. When she started baking, it became her outlet. Today, 5% of the profits the sisters make at farmers markets gets donated to foundations and charities that focus on autism awareness.
“I love to bake and love to see the expression on people’s face when they enjoy what I bake,” says Heaton. “I just graduated this year. I am training to be a butcher at Moody’s and Kayla works at Grace Church in Noblesville, but I told her we need to do this business.”
Customers can order baked goods at any time. There is a full bakery menu on the company’s website that includes cookies, cakes, cupcakes, brownies and pies. There are specific menus for the holidays featuring seasonal favorites such as pumpkin pie and molasses cookies. Heaton’s uniquely named “$100 Apple Pie” is always available; it was named for a winning bid when it was offered at a charity auction, but it only costs $20.
The Homestead is a subscription for biweekly pickup or delivery of freshly baked white sandwich bread, half a carton of eggs and homemade butter. The cost is $35. The Heaton family chickens keep laying all throughout winter and since there are a variety of breeds, the colors vary from brown to white to blue.
“The business has been the best thing for our relationship,” says Bolender. “We are both so headstrong and used to steal each other’s clothes, but it has caused us to bond as sisters and grown our relationship. We also love the personal connection we have with our customers. They can direct-message us on social media.”
“We seamlessly came together,” says Heaton. “I never expected our relationship to be this strong. Our family is our biggest supporters. Dad is up at 4 a.m. to go with us to the farmers market.”
View them on Facebook @annabellesproduce and Instagram @createdbyannabelles. Also email annabellesproduce@gmail.com, or call 765-650-1790.
