Logan Village Mall Blends History, Local Shopping & Festive Fun in Downtown Noblesville
Photographer / Heather Haas
In the heart of downtown Noblesville is a shopping destination that’s anything but your average mall. Logan Village Mall, owned and operated by husband-and-wife team James and Erren West, has emerged as a vibrant, community-centric vendor mall where local entrepreneurs, makers, and boutiques thrive under one beautifully renovated roof.
As the holiday season approaches, the Wests are gearing up to transform the space into a festive wonderland with décor, events, and curated gifting experiences through the end of the year.
In the 1970s, the building served as a newspaper shop up front and an old mortuary in the back. The renovation team preserved the original structure as authentically as possible to maintain its history while creating a colorfully inviting modern shopping space.
When the Wests purchased Logan Village Mall in 2019, their aim was more than simply acquiring a brick-and-mortar space — it was to reimagine what a vendor mall could be. The couple moved their own business, 3 Rusty Nails Shoppe, into the building and then set about a major renovation.
“The original owners wanted it to look like a mall but also wanted it to look like a village,” James says.
They leaned into that concept by painting bright colors, creating cobblestone-style floor treatments, and adding façade work to evoke a European village feel.
Today, the venue boasts more than 40 vendor booths and mini-shops, offering a diverse range of items, from repurposed furniture and locally crafted pottery to children’s toys and boutique women’s fashions. The Wests’ mission is straightforward.
“We try to cater to everyone. We offer something for all age groups and genders,” James says.
The Wests say they view Logan Village Mall as a place where small business owners can grow together. That mantra has helped the mall carve out a distinct identity in Noblesville’s downtown retail scene.
With the holiday season approaching, the Wests and their vendor partners are preparing to make Logan Village Mall a must-visit destination for shoppers seeking curated gifts, photo-worthy décor, and a cheerful environment perfect for families and their dogs. After completing their remodel in January 2024, the mall now features vibrant façades, cobblestone-style flooring, and neon signage.
The vendor mix, offering antiques, repurposed furniture, handcrafted jewelry, children’s toys, and boutique apparel, ensures shoppers find gifts unlike anywhere else.
What makes Logan Village Mall stand out for the holidays isn’t just its décor or vendor count — it’s the unique shopping experience. Visitors can expect to discover a varied selection of artisans, vintage finds, and boutiques, all under one roof, offering a shopping experience far from a sea of identical chain stores. The downtown Noblesville location at 977 Logan St. adds to the appeal, with historic downtown Noblesville just steps away.
Shoppers seeking thoughtful gifts, one-of-a-kind décor, or a festive outing will find this place well-suited to their needs. The pair recently hosted their annual holiday open house.
“It was the largest turnout we’ve had yet,” James says.
As James and Erren approach their second full holiday season after the remodel, the focus is on building momentum. They plan to participate in the beloved local tradition of Small Business Saturday on Nov. 29, along with other area businesses.
They’ll also take part in Midnight Madness on Dec. 5 and 6.
With the vendor roster full and the space fully refreshed, the Wests are confident they’ve created more than just a shopping spot — they’ve built a gathering place where local makers and shoppers alike can connect in a festive, memorable setting.
Logan Village Mall promises to deliver small-town charm alongside handmade, one-of-a-kind items. Go browse the booths, soak in the sights, and support local artisans and entrepreneurs who call this “happy place” home.
For more information on upcoming events, follow Logan Village Mall on Facebook and Instagram or visit loganvillagemall.net.
