Girls Night Out and Shopping: A Powerful Retail Combo
Whether it’s convenient, economically smart or just plain social …home shopping parties are popping up all over. And these aren’t your mother’s Tupperware parties, anymore. Now skin care products, clothing and jewelry are all offered with wine and hors d’oeuvres!
No more samples from the cosmetic counters in the mall or waiting in line to try on clothes in the stores. Sounds promising. So, in the name of research, I attended a few to see just to see who’s going to the parties and why!
First was a BeautiControl “spa night” home party. Guests were greeted with candlelight and soft music while they sampled numerous creams and products. I asked several of the guests what brought them there that night, and they had pretty much the same response: Good friends and the idea of a night at the spa!
Another popular home party is for Cookie Lee brand jewelry, sold regularly at the home of Geist resident Ann Seefeldt (when she’s not working at her full time job at Lillly). Ann says she prefers an open house format so guests can come and try on jewelry as they please.
“There’s no pressure, no games to play, just refreshments and a lot of great jewelry!” she says.
As one guest at the party told me, “It sure beats having a sales clerk breathing down your neck!”
Clothing shows are big, too. Recently Geist resident Lisa Pattison opened her home for a clothing style show from New York designers. In fact, there’s been such a demand for her three lines —The Carlisle Collection, Per Se and Etcetera—that she is moving to a showroom in Castelton (7465 East 82nd Street) next month.
When it comes to trying on clothes, customers seem to the enjoy a relaxed environment with personal attention.
One Saturday evening, my neighbor Julie headed out to a “Layers” clothing party—a line of specialty “tees” for women. The next day I asked how the party went.
“It was a fun night out,” she explained, “ and you come home with some cool things to wear!”
Other home party lines gaining steam include Kara Vita, another line of skincare products that claims promote skin healing, and DeMarle, featuring nonstick, easy-to-cleanbakeware that is just as much fun to have in your kitchen as it is to bake with it!
Why are home shopping parties becoming so popular? It could be the convenience of skipping the mall. Or, more likely, it’s the economic power of friendships… and groups of girls who just want to have fun!