In the archives of television history, few figures are as enduring or beloved in their region as Sammy Terry, the horror host who originated in Indianapolis. Terry, a ghoulish character brought to life by television personality Robert “Bob” Carter in 1962, became synonymous with late-night horror entertainment for decades. His presence on the screen, marked by eerie laughter, a dark cloak, and his iconic rubber spider, George, captivated audiences who tuned in to WTTV for a mix of classic and campy horror films.
Carter’s path to local television stardom began with WTTV’s acquisition of Shock Theater, a package of over 50 horror, suspense and mystery films distributed by Universal Studios. Shock Theater’s films, which ranged from masterpieces like “Dracula” and “Frankenstein” to lesser-known B-movie titles, provided local stations with content for the late-night time slot. WTTV, which had obtained the films after they were passed on by CBS affiliate WISH-TV, needed a host to anchor the program. Carter, already a presence at the station, was chosen for the role.
Initially, the format of Carter’s show was simple. He narrated voice-overs during the commercial breaks, accompanied by still photographs. However, the positive response from viewers and sponsors led to the birth of Sammy Terry – a pun for the word “cemetery.” Sammy Terry was soon developed into a full-fledged on-air persona, a cloaked ghoul who rose from his coffin on Friday nights to introduce the films, offer commentary, and engage in campy banter with his audience and his spider sidekick, George. The character’s ominous laugh and improvised commentary became trademarks of “Nightmare Theater”, which showcased a blend of classic and low-budget horror films that delighted viewers throughout the 1960s and 1970s.
At the peak of Sammy Terry’s popularity, the format of the show involved the screening of two films, often from the 1930s through the early 1960s. These films varied widely in quality, some being genuine classics while others were of a more campy or low-budget nature. Between segments of the films, Carter, in full Sammy Terry costume, would entertain viewers with ad-libbed remarks about the films, jokes, and interactions with George, the floating rubber spider. This combination of humor, horror and local charm earned Sammy Terry a dedicated fan base throughout central Indiana.
The era of horror hosts like Sammy Terry coincided with a national trend where local television stations across the country began producing similar shows, but Sammy Terry stood out due to his unique persona, and the fact that he operated out of a relatively small television market compared to his counterparts.
While Carter’s portrayal of Sammy Terry saw its heyday in the 1960s and 1970s, the character remained a beloved fixture of Indianapolis television throughout the 1980s, even as Carter’s appearances on WTTV became less frequent. Carter’s dedication to the role and the character’s immense popularity made him a household name in central Indiana.
After Carter’s passing on June 30, 2013, his legacy lived on through his son, Mark Carter. Now the face of the iconic Sammy Terry, Mark continues the cherished tradition that has been a beloved part of Indiana’s entertainment history for decades. Taking over the role when his father retired, Mark has kept alive the character that has captivated generations of fans.
Growing up in a typical Midwestern home, Mark’s childhood wasn’t particularly filled with the eerie atmosphere that many would associate with the Sammy Terry persona. His mother was a schoolteacher, and their household was far from anything out of the ordinary when it came to horror. However, there was one unique aspect of his upbringing; every other Friday, Mark was excused from school to help his father with the filming of the popular horror show.
This early involvement in his father’s world had a profound impact. Mark continued to support his dad throughout his childhood and into adulthood, not only assisting on set, but also helping with merchandise sales after his father’s retirement – a task at which he excelled, often selling out of stock.
When Carter asked his son to carry on the Sammy Terry legacy, it was a request filled with both trust and tradition. Mark was honored, knowing the depth of the character’s significance to horror fans and to the state of Indiana. To him, it wasn’t just about stepping into his father’s shoes. It was about preserving a piece of cultural heritage.
Mark’s love for Franklin and the surrounding area where he was raised is evident in everything he does. He considers the town the epitome of Americana and Hoosier heritage, a place where hospitality and community run deep. In fact, five generations of the Carter family have called this area home. For Mark, it is both a privilege and a joy to be a part of this rich lineage and contribute to its local traditions. For Mark, carrying on the Sammy Terry tradition is more than just a role; it’s a tribute to his father, his family, and the vibrant community that he has always called home.
Sammy Terry’s significance in television history is a testament to the power of regional programming and the deep connection between local personalities and their audiences. Carter’s creation of Sammy Terry transformed a simple late-night horror show into a beloved tradition that has endured for over six decades. Through Mark, the legacy of Sammy Terry continues to thrive, keeping the spirit of late-night horror, camp, and community alive for generations to come.
On October 26, Sammy Terry will participate in Franklin’s Halloween Town event, which takes place in front of the Historic Artcraft Theatre. Fans will have the opportunity to meet him and experience a part of Indiana’s spooky television history up close. The meet-and-greet promises to be a special afternoon for those who grew up watching Sammy Terry, and for new generations just discovering the character.
