Kelsey Randle opened her online jewelry store, Samisi, in July of this year. She’s wanted to open her own business since she was a teenager and has always loved jewelry.
“I’ve always wanted to do this and believe it was just the right time to start,” she says. “I would love to have a brick-and-mortar store, but an online store keeps overhead low until the business grows. I know my calling in life is to help people, and I was limited in ways to do that with my nine-to-five job, so I decided to start a business.”
Randle’s first way of helping people through her business is by partnering with Shared Hope International (SHI) to help fund and further the fight against child sex trafficking. SHI has made a difference in countless lives. With every purchase made, customers will be making a difference in a child’s life; 20% of all Samisi sales go to support this organization.
Customers can expect to see diamonds, gold and silver pieces on the Samisi website. Randle knows buying fine jewelry can be intimidating, but wants customers to know that Samisi pieces can help you feel beautiful on the inside by knowing the purchase is making a difference in someone else’s life.
“So far, our most popular items have been the rose gold engagement rings and other rose gold items,” Randle says. “My favorite piece is the 14K gold curb chain necklace with diamonds.”
Even though Randle doesn’t have a standalone store that Fishers residents can visit, she has felt the community support since day one, especially through ITOWN, the church she attends in Fishers. She hopes to expand to a physical location and add other items to her jewelry store, including watches.
“I’m really proud of creating something out of nothing,” she says. “I didn’t have the traditional schooling in business or a large amount of money to turn my dreams into a reality, and look how far we’ve come. Whenever any of my friends and family ask me about my business goals, I tell them it’s not a matter of if, but when.”
With that determination and drive, Randle knows she will go far and give back to the local community and beyond.
Starting on October 20 and running through December 31, Samisi will have a sale offering 10% off all items when you use code GIFT10, to help usher in the spirit of giving during the holidays. Samisi will also donate pieces to charity events and galas in the greater Indianapolis area in the coming months.
From stunning engagement rings to elegant everyday pieces, Samisi offers a diverse range of jewelry designed to celebrate life’s special moments. Through her online store, Randle is sharing her passion with a wider audience, offering a blend of elegance and the personal touch of a small business that makes every piece special.
You can see Samisi jewelry at samisi.store, and also on Instagram. You can email Randle at kelsey@samisi.store.
