Platinum Liquors Brings Modern Approach For Customers
Photographer / Stephanie Duncan
Liquor stores often spark mixed opinions. For some, they conjure images of dimly lit, rundown spaces, but that perception is rapidly changing as a new generation of liquor stores emerges.
Founded in 2024 by Barjinder “Sunny” Bath and his partners, Sam and Anil, Platinum Liquors was built on a simple but powerful idea: redefine what people expect when they step into a liquor store. With a focus on cleanliness, customer experience and community connection, Platinum Liquors brings a fresh, modern approach to retail that combines quality and sophistication.
“Cleanliness is a big thing for me,” Bath says. “I want the store to smell nice, look inviting and feel comfortable when you walk in. You don’t want to go into a liquor store that smells bad or feels dirty. That’s just not a good experience. I’m not saying all stores are like that, but I’ve seen a few that could use some work. My goal with Platinum Liquors is to offer something completely different, an upscale, welcoming space where people actually enjoy shopping.
“It all just came together like it was meant to be,” Bath adds. “This is one of the best spots in Carmel, maybe even in the whole state.
“I wanted to build a liquor store that felt different, clean, elegant and welcoming. I didn’t want it to feel like your typical liquor store. I wanted it to have a great atmosphere, even the smell and layout, something that really reflects the Carmel community.”
Located at the corner of Westfield Boulevard and 116th Street, Platinum Liquors offers an exceptional selection of beer, wine and spirits, from classic favorites to premium and rare finds. There is something for every customer and palate. Beyond its extensive drink offerings, the store also carries a wide range of tobacco products and lottery games such as Powerball and Mega Millions.
For those with refined tastes or specific requests, Bath and his team go above and beyond to ensure every customer finds exactly what they’re looking for.
“As more people find out about us, we’re getting great feedback,” Bath says. “One thing we’ve really focused on is carrying certain high-demand and allocated brands that you can’t always find at other stores. We’ve had quite a few of those products, and they sell out fast. I’ve been surprised by how passionate people are about those bottles. We’ll have customers showing up right at 9 or 9:30 in the morning just to see what’s new.”
Beyond its impressive product selection, Bath’s goal is for Platinum Liquors to become a true part of the Carmel community, hosting events, tastings and gatherings that bring people together.
“We host tastings regularly, and enjoy sharing new spirits with our customers,” he says. “We host many tastings around the holidays all year long to keep customers engaged and connect more with the community here in Carmel.”
With the store’s first anniversary approaching, Bath and his team are gearing up to celebrate in style. The event will feature food, music and a special collaboration with the Indiana Pacers, the Pacemates and the mascot, making it a can’t-miss occasion for local customers. It is slated for 2026, with more updates to come on its website and social media.
In addition to the anniversary festivities, Platinum Liquors is offering several holiday promotions. With the festive season fast approaching, it’s the perfect time to stop by, explore their latest deals and pick up a unique gift for someone special.
“We’ll have discounts running throughout the holiday season, starting around Halloween and continuing through the holidays,” bath says. “We’ve been handing out flyers for some of those deals, and people can bring them in for special offers.”
Like many industries, liquor stores are evolving with the times. They’re no longer the dim, uninviting places people rush to leave. Instead, stores like Platinum Liquors are redefining the experience, offering clean, welcoming spaces with extensive selections and friendly, knowledgeable staff that make customers want to return.
Platinum Liquors aims to be more than just the best liquor store in Carmel — it strives to be a community hub, a place where people can come together to share good times, great conversations and a sense of connection.
If you would like more information about Platinum Liquors, visit them online at platinumliquorscarmel.com, follow them on social media or visit the store.
