The collaboration will create more digital and print advertising options for local BBB Accredited Businesses
(FISHERS, IN) – The Towne Post Network and the Better Business Bureau® Serving Central Indiana (BBB) have entered a new partnership to offer print and digital marketing services for more than 4,200 BBB Accredited Businesses across 42 counties in Indiana.
Towne Post will kick off the partnership by offering a “Basic Digital Display” package to BBB Accredited Businesses with the goal of targeting customers by zip code searching for local services across the web and apps. Other services include print advertising in any of the 14 Central Indiana Towne Post monthly magazines, digital display advertising, streaming TV ads, local SEO services, Google ad management, and basic website design packages.
“This collaboration is a perfect fit,” says Towne Post Network Founder and CEO Tom Britt. “As an organization, Towne Post’s core values of serving the community with transparency and honesty are in lockstep with BBB Accreditation Standards when it comes to truth in advertising.”
The standards outline the criteria businesses must meet to maintain trust, including upholding legal and ethical advertising practices, transparency in the marketplace, safeguarding customer privacy, and honoring commitments.
Britt says Towne Post will encourage its advertisers to seek BBB Accreditation to show their commitment to building trust in their respective communities.
“This partnership brings together two organizations with an aligned purpose,” says BBB Serving Central Indiana President & CEO, Cathy Armour. “With more than two decades of local expertise and community support, the Towne Post Network’s dedication to showcasing positive stories and small businesses will help strengthen the resources we offer BBB Accredited Businesses.”
For more information on BBB Accreditation, visit https://www.bbb.org/get-accredited.
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About the Towne Post Network, Inc.
Founded in 2004 with a mission to create engaging and relevant community publications, Towne Post Network is redefining the magazine industry. With a focus on hyper-local content and an integrated print and digital marketing approach, their magazines connect businesses and residents in communities like never before. Towne Post Network’s cloud-based platform offers franchisees flexibility and freedom, allowing them to work from home while benefiting from comprehensive support and group vendor pricing. With an expanding network of hyper-local publishers, Towne Post Network is actively seeking passionate individuals to bring their community-focused magazines to towns across the country. For more information, visit https://franchising.townepost.com.
About BBB Serving Central Indiana
The Better Business Bureau has empowered people to find businesses, brands, and charities they can trust for more than 110 years. In 2023, people turned to BBB more than 218 million times for BBB Business Profiles on more than 5.3 million businesses, and 80,000 times for BBB charity reports on about 12,000 charities, for free at BBB.org. Regional, independent BBBs can be found across the United States and Canada, including BBB Serving Central Indiana which was founded in 1916 and serves 42 counties in Indiana. For more information, visit bbb.org.
