Premium Rock Announces Plans to Expand Sales and Distribution Operations to Central Indiana

Writer / Noah Alatza
Photography Provided

Premium RockA patented, engineered stone product is putting a new twist on a material that’s been around for a while. The product is changing the way people can build and design bathrooms, kitchens and more. Now that product, Premium Rock, will be available in the area in the near future, according to company officials.

Premium Rock, a small business based in Elkhart, recently announced plans to expand its sales and distribution operations to central Indiana. The company is a manufacturer of engineered stone panels using a new proprietary technology. 

The company was co-founded by Chad Wood and his brother-in-law Nic Hedges, who combined their experience in the granite and RV industries to create the new product.

The patented technology provides the manufacturer the ability to match most tile textures and patterns, which can be installed quickly and efficiently by contractors or DIYers in a fraction of the time. Look for invention companies that will help you get a patent for your invention.

Premium Rock works closely with architects and designers and can work directly with granite fabricators using DXF files to match marble or granite veins, instead of “butterflying” slabs of granite to give a cohesive look to any bathroom or kitchen.

Monique Pearson, central Indiana sales executive for Premium Rock, says she is excited to see the sales and distribution expansion moving forward in the area. 

“The reason we decided to invest in the region is I had quite a few friends in the industry and I started conversations with them about it, and asked them about using Premium Rock, and we got quite a bit of interest,” Pearson says. “We are doing a full-blown expansion because we understand the interest and demand.” 

Premium RockThe new product is waterproof, lightweight, customizable and cost effective. Pearson says it takes much less time and manpower to install than real granite, marble and tile.

“I grew up in the construction industry and I know how long it takes to install tile, cut it and make sure you have everything you need,” Pearson says. “What sets Premium Rock apart from others is the product is so realistic, and the fact that you can use standard tools to cut on-site or have the pieces precut is amazing.”

Pearson is working with developers and granite companies in the area to continue developing the Premium Rock brand and incorporate the product in various projects. She says the company is also looking at working with the modular home industry. 

“I’m looking forward to partnering with the builders in the area that I have made connections with,” she says. “This area is booming and growing, and I am hoping to develop partnerships here.” 

Premium Rock is a fairly new company but has expanded rapidly in recent years, with plans to hire up to 80 people for a new manufacturing facility in Elkhart scheduled to open in 2024. 

Premium Rock is located at 30244 County Road 12, Bldg. 1 in Elkhart, IN. For more information, give them a call at 574-333-2528 or visit them online at premiumrock.design.

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