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Once upon a time, in the spring of 2012, co-founders Lance and Mel (then engaged, now married) were walking around Monument Circle in downtown Indianapolis while deciding on where to go for dinner. After finally settling on a restaurant, Mel asked: “Is it local?” That simple question became a much bigger conversation.

How do you know if a business is local? What does local really mean, anyway? Why are communities with local businesses more attractive? Where does the money go when you spend a dollar locally? How much money stays in your community when you spend your money at an independent business?

In the search to answer these questions, Lance and Mel discovered more than just the economic impact of spending your money locally. They also found a lot of people just like them–happy to support local businesses but didn’t always find it easy or convenient. They also discovered a lot of local business owners were proud of their Hoosier roots and wanted people to know they were local. Using their experience in promotions and business development (amongst other talents), Lance and Mel decided to simplify the search for local and launched the first website IndianaOriginals.com May 15, 2014.

What started out as a simple business directory is now a community of consumers and business owners working together to create healthier, stronger communities and more jobs in Indiana by encouraging and facilitating greater patronage of independent, Indiana-based businesses. Did you know that if Hoosiers spent 5% more on goods and services from Indiana, we would have $1.8 billion more for our state? That is just $35 per household per week. (Indiana State Department of Agriculture) The money that stays in Indiana goes to our schools, infrastructure, health and wellness resources, first responders, and more. Where you spend your money matters.

Indiana has so much to offer. Lance and Mel are Hoosiers through and through and love sharing what is great about this state. Indiana Owned, an Indiana Originals company, is a family owned and operated. Please, explore the website. Discover a new businesses or businesses that have been around for generations. Are you starting a business? We love helping you get off on the right foot, too.

If you want to support local, Indiana-owned businesses, you have come to the right place. Thank you for letting us help you #supportlocal.

P.S. Looking for Indiana made products? Check out our sister business Indiana.Gifts!

Checkout Indiana Owned, an Indiana Originals Company Watch Video

Q What kinds of businesses do you promote?


When you see the Indiana Owned badge, you know you are supporting a local business.

Q What do local businesses owners do for our community?

Q Can I search the website for free or do I have to have a membership?

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