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Sense of Style

DL Lowry Salon Takes Bold Step to Elevate Indy’s Hair and Skin-Care Scene

Story & Photography Provided

For nearly 30 years, DL Lowry Salon has been a fixture on Indy’s north side, earning a reputation as a destination salon for high-end hair and skin care. After operating in two Nora locations, most recently next to Target, owner David Lowry decided it was time to invest in his own standalone salon along 86th Street. The impressive new $3.5 million facility opened in October in the former Lions Eye Bank, transforming both the interior and exterior of the building into a luxury, state-of-the-art space.

“I’m so grateful to see this dream of a beautiful new salon realized for my staff and the clients we serve,” Lowry says. “We are beyond thankful for the support the Indianapolis community has shown us over the past several decades, and we’re honored to be able to continue to invest in this neighborhood for years to come.”

The new salon features 45 chairs, a private room for hair-loss consultation, a Revlon professional color bar, extensive product merchandising, and skin-care treatment rooms. Massimo Pizzoleo, a renowned interior designer in the beauty industry and longtime friend of Lowry, provided the vision for the new salon’s modern aesthetic. Shiny white floor tiles contrast with chrome and black leather chairs, and bright light fills the expansive space.

While the design may be reimagined, Lowry’s mission for the new salon remains the same as when he first opened in 1994 – to dignify and strengthen his profession and renew people’s lives. He firmly believes that by helping clients look their best on the outside, he’s empowering them to feel their best on the inside and take their best selves out into the world.

To help clients look and feel their best, Lowry and his team approach each appointment with the DL Lowry signature experience. This ethos of warmth, style and sophistication extends to every aspect of the appointment, from the moment a client walks into the salon until the moment they leave. Appointments are timely but not rushed. Clients are greeted with sparkling water, tea and coffee. Shampoos include a full head, neck and shoulder massage. Fresh styles are finished with a round-brush blowout. High-performance products are recommended to maintain the health and look of the new style at home.

Lowry also works to make sure he’s bettering the lives of his staff. He and his team of more than 20 stylists and aestheticians receive weekly training, an unparalleled model in the industry. This commitment to ongoing education is to ensure the team stays up on the latest cut and coloring trends, which can change frequently, and is able to achieve clients’ desired results. It’s also designed to help each stylist maximize their earning potential. Lowry’s business model is built around providing tools for personal and professional growth to encourage each employee to achieve a level of financial stability.

The education begins for each stylist the same way – as a stylist apprentice, no matter where they received their cosmetology training. Every stylist on the floor has gone through this unique two-year training program in addition to their cosmetology schooling, to learn all the necessary techniques and customer-service skills that working at DL Lowry demands.

The program is notably longer than most salons require, but the work is worth the reward. A remarkable number of Lowry’s stylists have stayed to grow and develop their careers with DL Lowry, eventually earning senior-stylist status. Many members of his team have been with him for more than 20 years, and some since the very beginning.

Lowry encourages his stylists to continue their education beyond the apprenticeship and achieve advanced certifications. For example, Alandra Henderson, certified hair coach and hair-loss specialist with the renowned Bauman Medical, is specially trained in utilizing innovative scalp analysis technology to combat hair loss. With data collected by an innovative Kérastase pen exclusive to DL Lowry in the Indianapolis area, she can prescribe hair-loss regimens and anti-aging hair treatments to restore clients’ confidence.

Bridal services is another area of expertise DL Lowry excels in. Stylist Jessica Waltz has worked hard to expand her service offerings to include lash extensions, bridal hair and airbrush makeup. Waltz and the DL Lowry team are able to provide large wedding parties with all of their bridal hair, makeup and skin-care needs, in the salon or on location.

Lowry’s innate ability and dedication to his profession have earned him international recognition and a reputation of excellence. He has earned Colorist of the Year honors at the Davines Worldwide Hair Tour Competition in Amsterdam. He was included in the Top 200 Fastest Growing Salons in the U.S. and named a Salon of Distinction by Salon Today magazine, and also included in the Top 100 North American Salons by L’Oréal Kérastase for three years running.

He has set the bar high for himself and others, and sees the new salon as a way to continue to raise it.

“Our new space will not only allow us to reach more people in the Indianapolis community, but also empower more stylists to achieve self-sufficiency,” Lowry says.

More information and appointment scheduling can be found at dllowry.com.

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