The team at Crumbl Cookies is on a mission. Their goal is to bring friends and family together over a box of the best cookies in the world. The Carmel store is part of a nationwide chain started in Utah by two cousins, Jason McGowan and Sawyer Hemsley. After a period of trial and error, they hit upon the recipe for what some say is the best chocolate cookie found anywhere. From there, other varieties were developed. Customers are never bored with innovative flavor profiles that change weekly.
“It was important to our founders that customers see their cookies being made in real time – the flour being sifted, the eggs being cracked and the dough being balled,” says Kadee Jones, internal communications manager. “We also use the highest-quality ingredients when making our cookies. Additionally, our niche, weekly-rotating menu is a huge differentiator for the company. Each week we offer new and exciting flavors and this is something that our customers are always excited about. Some of our most popular cookies include the Cornbread cookie, anything with Oreo, and the Twix cookie. Chocolate Chip is also a fan favorite.”
Each week the store offers four flavors different than the week before, but two cookies are always on the menu and available for purchase. One is the thick and soft Milk Chocolate Chip cookie that started it all, and it’s served warm. The second is the chilled Vanilla Sugar cookie topped with a scoop of buttercream frosting.
The rotating collection of cookies is now up to 200 varieties. The flavors range from Raspberry Lemonade to Biscoff Lava, and many are stuffed with fillings. During a recent week the store offered Buckeye Brownie with a layer of peanut butter, topped with melted semisweet chocolate, and Cake Batter Blondie, a cookie rolled in festive sprinkles. Also included was S’mores, complete with marshmallow cream along with mild chocolate chips, and Hazelnut Churro, a cinnamon cookie stuffed with hazelnut spread.
What goes great with cookies? Milk and ice cream, of course. Crumbl Cookies sell both. Ice cream flavors include Cookie Dough Crunch, Raspberry Cheesecake, Brownie Fudge, Snickerdoodle, Peanut Butter Brittle and Vanilla Bean. Also sold is a cookie cutter to divide the made-to-share cookies into four perfect portions.
There are several ways the large, indulgent cookies and ice cream can be purchased. The store is open from 8 a.m. to 10 p.m. from Monday through Thursday, and 8 a.m. to midnight on Friday and Saturday. Delivery is available within a 10-mile radius. Customers can use the Crumbl app on smartphones for curbside pickup.
The unique pink boxes to transport cookie purchases come in three sizes. Patrons have a choice of a four-pack box for $12.63, six-pack box for $18.76, or party box filled with 12 cookies for $32.87. The boxes make the perfect gift, and the store offers shipping as well as catering.
“We are proud of the fact that our cookies are served during some of life’s most celebratory moments – weddings, graduations or even just during family dinners,” Jones says. “We can’t wait to become a part of the community, and even more, we look forward to being part of those special moments and bringing people together with our cookies.”
Crumbl Cookies is located at 2446 East 146th Street in Carmel. For more info, call 317-324-8041 or visit crumblcookies.com/carmel.