Prevail, Inc., a Hamilton County-based non-profit organization advocating for victims of crime and abuse is asking for community partners to join them as they “Go Purple” during National Domestic Violence Prevention Month in October.  During this 2020 “Go Purple” Campaign, Prevail is offering to local businesses and community members a simple way to stand with each other and work to end acts of violence together.​​


“Domestic violence often happens behind closed doors and it is not seen as something that makes good conversation,”  said Susan Ferguson. “From our perspective, the more we talk about it, the safer it is for survivors to come forward and ask for help; while creating a community that makes perpetration unacceptable.  If you talk about domestic violence openly with your friends and family, you will hear from the people in your circle who have experienced it and you will be in a position to refer them to the help they need. Going Purple is one way to start the conversation.” 

Prevail is asking the community to be creative, pick a day and wear purple. Share your group’s pictures with Prevail and use the hashtag #GoPurplePrevail. To sign up, simply visit Prevail’s website at

Over the past 34 years Prevail has served nearly 50,000 victims of crime and abuse in our community. Last year, out of the almost 4,000 clients served at Prevail, 52% of clients served were adults, teens, and children who were victims of family violence.  Domestic violence is complex.  While crisis intervention is an important immediate response to domestic violence, there is a great need to raise awareness and develop effective prevention strategies.

For more information about Prevail’s  “Go Purple” Campaign or to sign up, contact Natasha Robinson at 317-773-6942 or

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