Writer / Christy Heitger-Ewing
Dennis Nottingham, a Plainfield resident for 10 years, is a U.S. Navy Veteran and retired IPD police officer who began his real estate career in 2001. In March 2004, he opened Advanced Realty, which is nearing its 15-year mark.
In 2010, the company franchised with RE/MAX Advanced Realty-Indy Home Pros Team. They have grown substantially through the years, starting with five agents and today employing 55 agents and seven support staff.
Though they have two other locations (one in Speedway and another off North Meridian), their newest location in Plainfield, which just opened this past summer, serves Plainfield and all of Hendricks County.
“We have a strong focus on innovation as we want to stay ahead of the competition,” Nottingham says. “Therefore, we zone in on digital marketing, social media and overall technology.”
For example, they employ a full-time digital marketer who creates videos and utilizes social media to enrich the client experience.
“This enhances the exposure of our clients’ properties, which decreases the average days on market and increases sales prices,” Nottingham says.
Not only do they offer their sellers the comfort of a guarantee — they’ll sell the home or buy it themselves — but they also embrace a unique team concept that collectively advertises all of their listings to allow for the most exposure in the market. This hybrid concept gives clients 55 full-time agents who work to sell their home versus one single independent agent.
“In the real estate industry, a lot of agents are independent and tasked with marketing for themselves,” Nottingham says. “We work as a team so we’re able to pool our marketing dollars together and market homes more aggressively and broadly to get the most exposure for our clients. This, in return, increases our sale prices and decreases our market time, which is ultimately what our sellers want.
“Let’s face it. If you get a traditional agent, they’re not going to have the type of marketing budget and plan that we do,” Nottingham adds. “We can leverage working together and collectively for the end result, which is to find the client their perfect home or sell their home.”
The company’s accomplishments are many. Their Indy Home Pros Team ranks as the No. 1 reviewed team in the area with more than 275 5-star reviews on Zillow and more than 100 5-star reviews on Google. In addition, they have been ranked the No. 1 selling RE/MAX team in Indiana since 2010. They have also been recognized as the No. 1 selling team in the Indianapolis Business Journal for the past three years. Finally, according to the Wall Street Journal, they ranked top 25 nationally in sales in the nation for the past seven years.
“The thing I’m most proud of, though, is how many families we’ve been able to help,” says Nottingham, noting that in 2017 they assisted 965 families with their real estate needs.
For more information, visit indianapolisrealestate.com.