Technology is great…when it works. Unforeseen tech issues can be some of the most frustrating situations that people face today, and many around the world have felt the all-too-familiar desire to just ditch technology and go back to simpler times. Don’t throw that PC in the trash just yet, however. There is a place that prides itself on going above and beyond to help its customers.
Founded in 1979, Micro Center is one of the country’s premier retailers of all types of computers, consumer electronics and a wide variety of accessories. It is the perfect destination for any gamer, tech enthusiast, small-business owner, or just anyone looking for that perfect holiday gift.
With well-trained and knowledgeable staff members ready to help with any issue and over 25,000 items in stock, there are products and solutions for every customer.
Steadily growing from the flagship store in Columbus Ohio, Micro Center now operates 27 large stores across the United States.
Ryan Morrissey began his journey with Micro Center in 2011 when he started as a salesman in his native Colorado. Morrissey was selected to take part in Micro Center’s General Manager in Training (GMIT) program. Through the program Morrissey traveled the country, working at multiple stores and learning a variety of on-the-job skills.
With a successful completion of the GMIT program, he took over the helm as general manager of the Mayfield, Ohio, store and even won general manager of the year in 2022. Morrissey then became the general manager of Indianapolis’s only Micro Center store when it opened in July of 2023. Micro Center’s leadership had long since identified Indianapolis as a viable place to expand their operations.
“Our corporate office views Indianapolis much like Columbus,” Morrissey says. “They feel the city’s up and coming – that it’s growing. It’s kind of becoming more on the cutting edge of major metro areas. So we had our eye on Indianapolis for years. It just took us to kind of be patient and wait for the right time to launch in this space.”
Through all of his travels and various experiences, he learned what made Micro Center unique: its commitment to customer service. In today’s internet age, it’s hard to compete with the ease and efficiency of giants like Amazon, but Micro Center endeavors to level the playing field through its excellent customer service. This commitment to customer service begins with the executive team and goes down to the associates on the floor.
“Profits will come if we take care of our customers,” Morrissey says. “Our focus is on
the customer and taking care of them, not just selling something to sell something.”
When customers visit a Micro Center store they can rest assured that all of the staff members are product experts, and can help with any tech challenges they might be having. The Knowledge Bar located in every Micro Center store is the place for efficient technical support and any personalized help that the customer requires.
One of Micro Center’s specialties is custom-built computers, and there is a wide array of options to choose from as well as something for every price range. Whether for gaming, live streaming or just sending Slack messages at the speed of light, Micro Center’s extensive inventory and knowledgeable team members can help each customer build the computer of their dreams.
With the holidays just around the corner, Micro Center is offering all kinds of deals and special pricing events, with Black Friday deals being the most prominent.
Looking towards the future, Micro Center always wants to stay viable in the market and expand to new cities. For 2025, a new Santa Clara location is being planned and development will be underway soon.
For Micro Center and Morrissey, it has always been about the customer, and helping the customer starts with helping the employees be the best they can be. Micro Center knows that happy employees often create happy customers, and happy customers often become repeat customers.
“Take care of people,” Morrissey says. “It’s amazing what can happen when you take care of your staff; they take care of your customers.”
Being able to provide a helpful and smooth shopping experience is at the very core of what makes Micro Center successful and unique. Helping customers find a solution to their problems or helping them upgrade their tech is just all in a day’s work.
If you would like more information about Micro Center, visit their website at microcenter.com, or pop into one of their stores.
