B’Dazzled Boutique Owner Talks Success of Noblesville Shop

Writer  /  Megan Jefferson
Photographer  /  Glenda White

Beth Staedter moved from the U.S. to Germany when she met and married a man from there. She was a picture framer by trade and was planning to open a framing business when she got settled in Europe. Staedter soon realized that Germans rarely framed pictures and that business idea wouldn’t work. Over the next couple of years, she still hadn’t learned the new language but was meeting more and more people who complimented her clothing.

She went ahead and opened a boutique, selling American clothing. Her customers taught her German and her store attracted customers. Working with customs proved to be very challenging, so Staedter switched gears and started buying from Spain, Italy and France. After three years, she started to miss America, the people here and the lifestyle, so in 2008, she moved back with her two young children.

Staedter moved back to Indianapolis, opened B’Dazzled Boutique, selling women’s clothing and accessories in Pendleton and had a picture framing business in the back. Over time, the boutique grew and she sold the framing business.

“The boutique has literally grown from nothing,” Staedter says. “It has grown with lots and lots of hard work and from loving my customers.”

There are two locations for B’Dazzled Boutique, one in Pendleton and one in Noblesville. There’s also an online store.

“I loved fashion when I was younger and would always go into my grandma’s closet, put on fancy clothes and high heels and walk up and down the hallway,” Staedter says. “I always liked all things makeup, fashion and home decorating.”

With her picture framing business, Staedter gained experience in interior design, helping clients choose frames focusing on colorization. She feels this really helped her learn how to put outfits together and play with different color combinations.

B’Dazzled Boutique carries fun, casual and trendy clothing. There are lots of off the shoulder tops and trendy prints like leopard and camouflage. Staedter looks at the L.A. top 25 fashion list every day and orders new items that are delivered daily. She doesn’t look to see what other stores are buying, she chooses items based on her own taste.

“I want my customers to feel welcomed, loved and have fun in the store,” Staedter says. “I want people to know that we want people of all ages to come in — we’ve got something for everyone.”

Staedter says that the Noblesville store is an absolute doll house, it’s gorgeous inside and has great people working there. The community has really embraced B’Dazzled. Even though there are quite a few boutiques in Noblesville, there are many people in the community, so there’s enough business for everyone, she says. Each shop owner has his or her own style that attracts different clientele.

The owner’s favorite thing about her job is getting to know her customers. She says she’s made so many friends through her business.

“Working with women is my joy,” Staedter says. “I absolutely love my job.”

Learn more about B’Dazzled Boutique at bdazzledshop.com. B’Dazzled Boutique is located at 950 Logan St. in Noblesville. Give them a call at 317-995-6854.

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