Noblesville is home to Decor 4 Kids, a family-run store specializing in children’s furniture and decorations.
Co-owned by Shelley Jones and her husband, this business has been running for 24 years. Jones’s husband entered the industry at only 19, selling baby products to local stores. Meanwhile, Jones earned a degree in design. When the two met, they decided to use their experience for good. “After we got married, we started talking about putting a store together so we could both utilize our experiences and strengths,” Jones says.
Over two decades later, this idea has blossomed into a thriving business. The store offers a comprehensive range of products, from nursery cribs and artwork to loft beds and dressers. They offer furniture to bring kids through the ages.
“We wanted people to be able to make their kid’s room something that is special for their children,” Jones explains. One of their favorites is the unique Maxtrix furniture line that grows with the child, starting with a basic bed that can transform into a bunk or loft, and even be customized with tenting options.
The quality of the store’s products reflects the extensive experience of the owners. “We’ve been doing this for so long, we’ve had our fair share of trying manufacturers and finding the right ones,” Jones says. “Sometimes a product looks great in a catalog but it’s not the quality we want to represent.” This attention to detail ensures each piece is reliable while maintaining the aesthetic appeal. The eco-friendly nature of many of their products shows a commitment to sustainability.
Jones emphasizes their affordability, with a wide price range to accommodate different budgets in a challenging economy. “We’re here to help our customers,” she says. “That’s what we enjoy doing. We have customers who are very visual and know what they want; they just need us to help them find it.”
A rewarding testament to their work is the generational tradition it’s fostered. “We’ve had customers who bought furniture for their children, and now those children are having babies and coming in to shop,” Jones says. “It’s fun to see that they’ve grown up with our furniture and are now buying it for their own children.”
While every customer is important to Jones, it’s the children who make it so worthwhile. “We have had the most amazing customers over the years and they’re great, but I really love it when somebody comes in with the little one that they were coming for,” she says. “The kids are just so much fun. They come in and they get so excited. That’s my favorite part.”
With a genuine love for their work, it’s clear why the Jones family has dedicated over two decades to their business.
Visit Decor 4 Kids at 305 Sheridan Road in Noblesville.
