The BirthdayPak marketing program provides meaningful, measurable, and sustainable results to our clients by reaching pre-qualified female consumers in their exact market area all with the potential to become their best customer.
1. LEVERAGE THE CELEBRATION OF A WOMANS BIRTHDAY
– a proven and powerful psychological trigger for consumer spending
2. REACH AFFLUENT FEMALE CONSUMERS LIVING LOCAL TO YOUR BUSINESS
– age 25-55, geo-targeted, HH income over $125,000 looking to celebrate her birthday
3. PROTECT YOUR BRAND IMAGE
– she receives personalized promotional Gift Cards which are not perceived as coupons or discounts but a gift from you
4. APPROPRIATELY COMMUNICATE WITH YOUR BEST POTENTIAL CUSTOMER
– increase recurring customers as she receives Life Event Re-Marketing e-mails throughout the year driving repeat business
5. GENERATE WORD OF MOUTH MARKETING
– she will be asked what she did for her birthday and will talk and post on social media about your business
Key Points to the BirthdayPak Program:
- Each calendar month, we distribute 1,000 Personalized BirthdayPaks within a hyper-local zone, each one featuring modest offers in the form of promotional gift cards
- These select consumers are women between the ages of 25 and 55, all celebrating their birthday in the month they receive their BirthdayPak
- They all have annual household incomes over $125,000
- As members of our BirthdayPak Community, these desirable consumers are integrated into an online Life Event Celebration Remarketing campaign that deploys email messages throughout the year each featuring and linked to your brand – we have over 4,000 members in each geo market area
- All data is clearly communicated in a monthly Performance Statement: Total Distribution, Zone Activation, Intended Usage, and Click-Through Rates
- Beginning with the next month you will be featured in BirthdayPak with 3-9 other retailers (never more than 9)
- BirthdayPak will handle all Ad design, placement, and creative submitted for your approval
Of course, the key to the success of the program is your willingness to track and measure the performance from the campaign in conjunction with BirthdayPak data. Yes you heard me correctly, we want you to track the program and we want to be accountable for the results and the revenue we bring your business, but we’ll need your commitment to fully realize the power of the program performance. To that end, we’re partners with a common goal to provide you meaningful value and measurable return on your investment.
