There’s something incredibly satisfying about hurling an axe at a wooden target and hearing that “thunk” as the axe sticks into the target, after a long day. It taps into a deep, primal instinct that provides a unique sense of relief. Plus, it’s a surprisingly good workout that gets your adrenaline going. Axe throwing is catching on throughout the country, and Muncie is no different. Mad Axe Muncie is one of the city’s newest entertainment ventures and will be an excellent time for your next outing.
The Birth of an Idea: A Campfire Dream
The idea for this unique venture was sparked in 2021 around a casual campfire on a fishing trip involving Nate Carroll and two friends, Jason Rogers and Austin Bilby. Some of them had experienced axe throwing before and had enjoyed it. Realizing the closest place to enjoy it at the time was Fort Wayne, and that the setup was fairly simple, the trio saw an opportunity. They hoped this exciting activity would be a hit in their local community.
After that weekend, the group returned home energized and determined to turn their idea into reality. Securing a spot was their first big step. Once they found a home, they tackled the challenges of permits, insurance, and all the other essentials that go into launching a business. Luckily, Carroll works in construction as his day job, so much of the preparation and build was second nature to him.
Opening in February 2022, that campfire dream has evolved into a full-fledged operation within the MadJax building, a local co-working lab and maker space on the corner of Jackson and Madison in downtown Muncie.
“It kind of took off gangbusters,” said Carroll. “It’s slowed down a little. That’s to be expected with every new business when it’s not the shiny, brand-new toy in town. But it’s a great place for events and parties. I’ve had bachelor parties, divorce parties, bachelorette parties – even more of those than bachelor parties. I’ve also had many birthday parties and date nights. It’s something different for people.”
Mad Axe’s state-of-the-art axe-throwing lanes are designed with safety and fun in mind. The business caters to everyone (aged 16 and up), whether looking to blow off steam after a long week, planning a unique date night, or organizing a team-building event for co-workers.
At Mad Axe, guests can enjoy the challenge of hitting targets with precision and power, all within a safe and controlled environment. The facility is equipped with multiple lanes, professional-grade axes, and an expert instructor who guides participants through the basics of the sport, ensuring that everyone, from beginners to seasoned throwers, has a fun and safe experience.
But Mad Axe is more than just a place to throw axes. It’s a place where people come together to celebrate milestones and challenge themselves. From birthday parties and corporate team-building events to charity fundraisers and special themed nights, Mad Axe has become a versatile venue that brings people together.
Community involvement is also an important component of Mad Axe Muncie’s mission. Carroll is deeply committed to giving back to the Muncie community. They regularly sponsor kids’ sports teams and host events that support local charities and organizations.
Empowering Women: October Events
October is a special month at Mad Axe Muncie, as they dedicate their efforts to empowering women in the community. Mad Axe has planned a series of special events throughout the month designed to celebrate and support women. One of the highlights of the October events is the Ladies’ Night Out series. Every Thursday evening in October, Mad Axe will host women’s nights, offering special pricing for women. These events encourage women to step out of their comfort zones, try something new and connect with other women in the community.
Looking Forward
Mad Axe Muncie continues to grow as a community-centered business deeply invested in the well-being of its patrons and the wider Muncie community. As they look to the future, the team at Mad Axe is committed to expanding its community engagement efforts, creating even more opportunities for people to come together and have fun. Carroll is also looking at opportunities to eventually have events and activities suited for kids of younger ages, to be more inclusive for families.
Whether you’re looking to try something new, celebrate a special occasion or get away with friends, Mad Axe Muncie offers a unique and exciting way to let off steam and have some fun at the same time. Though Rogers and Bilby are no longer co-owners of the business, their input and vision have left a mark. Carroll says he’s grateful for their insight and support in making Mad Axe the business it is today.
“I’m proud of what we’ve accomplished here,” said Carroll. “I can’t wait to see where it goes from here.”
For more information about Mad Axe Muncie and its upcoming events, visit madaxemuncie.com or contact them at 765-213-7081.
