You might recognize them as the place with Jeeps displayed up on their giant rock formation at the front of the dealership, or perhaps the place that holds fun events for Jeep fans with the backdrop of a gigantic yellow rubber duck.
They’ve become a staple in the community, and the team at Winamac Chrysler Dodge Jeep Ram (WCDJR) is celebrating its fifth anniversary this year.
When Steve and Michelle Dobson purchased the dealership in 2020, many already knew the Dobson name and trusted their decades-long reputation. In the past five years they’ve worked to establish the best customer experience possible.
Darwin Knebel is the vehicle sales consultant at WCDJR and has brought with him more than 50 years of experience in vehicle sales.
“You deal with one salesperson from start to finish – no hidden fees and no surprises,” Knebel said. “The process is individualized to each person. Our salespersons, [Manager] Tiffany Freeman and Zeke Vasquez, blend experience with fresh vision and energy.”
The commitment to personalized attention has earned the team expert certifications in sales and service, including some of the highest Customer Satisfaction Index (CSI) and Sales Satisfaction Index (SSI) ratings in the business.
“It feels good knowing you did everything possible to provide the best customer experience,” Freeman said. “When customers refer friends and family, we know we provided the best experience possible. We love it when customers keep coming back.”
Going to the dealership in search of your next vehicle can be intimidating, frustrating and sometimes confusing, but walking onto the sales floor at WCDJR, it’s clear the team is ready to help and make your vehicle purchase the easiest one yet.
“Our goal is to provide a positive, no-pressure experience,” Freeman said. “We love taking the time with customers if they aren’t exactly sure what they’re looking for, and enjoy helping them find a vehicle that fits exactly what they want and need. Other customers research a vehicle on our website and have a good idea what they want before they walk in the door.”
Vasquez agreed, and mentioned annual events held at the dealership, simply to have fun and bring the community together.
“Everyone is focused on creating a relaxed atmosphere and exceptional customer experience,” Vasquez said. “We host regular events for our customers to enjoy and get to know us in a more relaxed atmosphere. This is a terrific community that loves their vehicles and we appreciate their loyalty.”
The dealership can also serve as a one-stop shop, from purchasing to repairs to regular maintenance.
Service Center Manager Koby Johnson leads the team of certified technicians offering vehicle maintenance, repairs and warranty work. WCDJR’s parts department supplies vehicle owners with a large inventory of accessories and replacement parts.
Service specials are offered regularly, and customers continue coming back for the expertise and confidence they have in the service and maintenance team. From oil changes to brake replacement, they are ready to get customers back on the road safely.
Customers can visit WCDJR and find a variety of vehicles and price points, virtually matching the perfect car to the perfect need.
“The Jeep Wagoneer and Grand Wagoneer are very popular models with our customers, offering larger family SUVs for folks wanting more space,” Knebel said. “The Chrysler Pacifica AWD is the most comfortable people mover out there right now.”
It’s not uncommon, particularly for Jeep fans, to find their favorite vehicle and stick with it for decades, and if you don’t own a Jeep, you might not understand. Jeepers are a family of sorts, collecting rubber ducks on their dashboard and waving their signature wave to other Jeep drivers passing by.
WCDJR offers what they are looking for, plus several other options.
“Jeep owners love the outdoors and are adventurous,” Knebel said. “Chrysler customers appreciate a more luxurious ride. Dodge customers like a performance vehicle. Ram owners are Ram tough and need a truck that can keep up. I’m thrilled there is a Chrysler dealership in Winamac. I have a family history in this area with these brands, and I love helping folks in and around my hometown with their vehicle needs.”
Visit winamaccdjr.com for more information.
