If South Bend had a secret wardrobe tucked inside a magical candy shop, it would surely open into Beauty Bull Vintage, a whimsical wonderland where every hemline has a backstory, and every visitor is the star of their nostalgic fairytale.
For the past three years, this charming boutique has offered more than just vintage clothing on a bustling, personality-packed neighborhood street; it’s been a glittering portal through time. Picture a leopard-print coat ready to prowl a dance floor, a sequined jumpsuit waiting for its disco-ball moment, and pretty-patterned frocks longing to twirl again. Each piece is a character plucked from history and prepped for its next big scene.
Now, Beauty Bull is turning the page to a brand-new chapter, opening the doors to its enchanting new home on Mishawaka Avenue this April, and joining the national celebration of the first-ever Annual Vintage Shop Day on May 17.
The timing? As perfect as a well-placed brooch. And the magic? Simply dazzling.
Rack to Retro Runway
Beauty Bull Vintage feels like you stepped into a reel of sepia-toned dreams. The velvet hangers drip with rayon rompers, silk slips and flannel memories. Denim jackets tell tales from dusty backroads. Each garment hums with history, just waiting to be heard.
“Everything here has a past life,” says Owner Hanah Klodzinski, brushing her hand over a pair of Wrangler jeans that exude ‘70s charm. “My job is to help it find its next adventure.”
And oh, what adventures await. The shop doesn’t just sell vintage treasures; it stages cinematic memories. Beauty Bull doubles as a photography studio where guests can transform into retro royalty. From pinup poses to dreamy glamour shots (complete with makeup, styling and a little pizzazz), customers can step into a different era.
One moment you’re trying on a robe trimmed in marabou feathers, and the next, you’re bathed in golden light, channeling your inner Old Hollywood glam. It’s not just dress-up – it’s magic.
Magic Moves on Mishawaka Avenue
The shop’s relocation marks a new era for Beauty Bull Vintage. While it retains its signature charm, the new space is bolder and brimming with character. Imagine velvet curtain changing rooms worthy of a movie star, a hat box rainbow, purses perched on a carousel display, and gilded trays lined with baubles galore.
“It’s still very much the same shop, just with more room to breathe and dream,” Klodzinski says. “This shop feels like a heartfelt love letter to every vintage piece I’ve ever rescued.”
Vintage Shop Day: A Nationwide Nod to Nostalgia
Timing is everything, and Beauty Bull Vintage is stepping into its new digs just in time to participate in the first-ever Annual Vintage Shop Day on Saturday, May 17, 2025. This nationwide event celebrates independent vintage retailers and the people who believe fashion should have a heartbeat, a soul and a story to tell.
Beauty Bull Vintage is one of 13 vintage stores in Indiana that will feature exclusive merchandise and discounts for this event.
“It’s like a holiday for people who love the thrill of finding something that’s been patiently waiting just for them,” says Klodzinski.
Dressing with Purpose, Styling With Heart
At the core of this shop is a belief that style should be joyful and sustainable. By curating quality apparel, the shop offers an alternative to disposable fashion and reminds visitors that the best outfits often have a past. “Back in the day, we made clothes to last and worth repair, as opposed to cheap fads,” Klodzinski says.
The owner offers inclusive styling advice that feels less like a service and more like a warm, welcoming hug from your most fashionable friend. Whether building a unique wardrobe or preparing for a themed party, the experience is always personal, never prescriptive. “I want people to walk into my shop and feel seen,” Klodzinski says. “Maybe you want a 1950s dress like Mrs. Maisel, and here’s the opportunity to make your vision a reality.”
A Gem Worth the Gossip
As Beauty Bull Vintage prepares for a season of celebration, one thing is clear; this is a place where you can play, pose, and be unapologetically you.
So step inside, whether you’re a lifelong thrifter or a curious passerby. There’s a headscarf waiting for a road trip, a bumper sticker with a sassy motto, and a mirror that swears you’ve never looked better. Because at Beauty Bull Vintage, every visit is a chance to rediscover your sparkle.
Beauty Bull Vintage is located at 2224 East Mishawaka Avenue in South Bend. For more information, call 574-383-1154 or visit the shop on Facebook @beautybullvintage.
