Everyday Style
Precious Beauties & Gents Boutique owner Felicia Harmening moved to Kokomo in 2018 for a retail management job that brought her from the Chicago suburbs to Indiana. What was meant to be temporary became permanent, and nearly eight years later, she owns the popular boutique, which recently opened its second location in Tipton in addition to the Kokomo storefront. The shop focuses on everyday clothing, inclusive sizing, and a relaxed shopping experience, all of which Harmening is proud of.
The word boutique can intimidate some shoppers, something Harmening is well aware of.
“People think boutique means super expensive or super fancy, and that’s not me at all,” she says. “I’m affordable. I’m casual. I want people to buy things they can wear to work and then wear out to dinner and feel great about themselves.”
Harmening purchased Precious Beauties & Gents Boutique in 2023 from its previous owner, taking over an already established shop inside Kokomo’s Terrace Plaza. Rather than starting from scratch, she focused on expanding what was already there. She added men’s clothing, ear-piercing services, permanent jewelry, and inclusive sizing, shaping the store around how people actually shop and live.
“I took the opportunity to expand the brand that was already here and add my personal touch,” she says. “It was a leap of faith to buy a business and put your own spin on it, but it’s been a lot of fun.”
That momentum led to a second location. In November 2025, Precious Beauties & Gents opened in downtown Tipton, as PB&G Boutique. Harmening says the decision was less about growth for growth’s sake and more about finding the right place.
“Tipton just felt like home,” she says. “The small-town community feel is really strong. People genuinely show up for each other, not just customers, but other small businesses too.”
She spent time talking with local business owners before committing. What stood out was collaboration instead of competition.
“Every single business in Tipton is willing to work together,” Harmening says. “I didn’t want to just open another store. I wanted to be part of a community, and Tipton was that opportunity.”
The Tipton and Kokomo locations share the same overall aesthetic but offer varied inventory. Harmening is intentional about keeping each store distinct. The stores share the same style, vibe, affordability and inclusive sizing.
Earlier this year, the Kokomo store underwent a full remodel to better align with the Tipton space, creating a cohesive feel between the two. The result is a shopping experience that feels familiar without being repetitive.
Both locations carry women’s and men’s clothing, accessories, shoes, purses and jewelry. Seasonal home items like candles and simmer pots rotate in occasionally, but Harmening is deliberate about not overextending and letting other Tipton businesses shine.
“There are so many great home decor boutiques in Tipton that do that better than me,” she says. “When I say I want to collaborate, I mean it. We should be working together, not competing.”
One of the biggest differentiators for PB&G Boutique is its men’s selection, something Harmening noticed was missing in many small towns.
“Men have nowhere to shop,” she says. “I was shopping for my husband, my dad, my nephews, and thinking, where do you find good men’s clothing?”
Now, the boutique focuses on casual, wearable pieces rather than dressy or overly trendy items.
“I want to sell people clothes they actually live in, not something you wear once and it sits in your closet forever,” she says.
But for Harmening, the most meaningful feedback has nothing to do with sales.
“When someone tells me I’ve changed the way they get dressed in the morning or how they see themselves in the mirror, that’s the biggest compliment,” she says. “We’re not getting rich owning a small business. I’m showing up for the community, and I want to be part of the community. That’s why I’m here.”
P B & G Boutique in Tipton is located at 125 W. Jefferson St., in the Side Street Mall and can be reached at 765-398-5854. The Kokomo location is at 3706 S. Lafountain St. and can be reached at 765-559-3621. Updates and announcements can be found on Instagram, @preciousbeautyinsta (Kokomo) and @pbgboutiquetipton (Tipton) and on Facebook through the Precious Beauties & Gents Boutique pages.
