Fresh Finish
NewView Painting & Coatings is a locally owned painting company based in Greentown, Indiana, serving residential and commercial clients across central and north-central Indiana. The business is owned by Zack Pence, who started the company after several years working in the trade and has grown it steadily since 2019.
Pence grew up in Greentown and attended Eastern School Corporation from kindergarten through high school. After graduating, he worked for a contracting company while in college, painting during the summers and learning the day-to-day realities of the job.
“I painted while I was in college and worked for another contracting company in the summers,” Pence says. “In 2019, I decided to go out on my own, and since then we’ve been growing and hiring painters.”
NewView Painting & Coatings now operates with a five-person crew and serves a broad service area that includes Kokomo, Greentown, Marion, and surrounding communities. The company regularly works between Indianapolis and Plymouth, with occasional projects extending into nearby regions depending on scope and scheduling.
Residential work makes up about 60% of the company’s projects, with commercial jobs accounting for the remaining 40%. On the residential side, NewView handles interior and exterior painting, power washing, drywall repair, wallpaper removal, and the painting of cabinets and doors. Pence says the goal is to offer full surface preparation and finish work rather than simply applying paint.
On the commercial side, the company works with interior and exterior paint, specialty coatings, fluid-applied flooring systems, and commercial wall coverings. One growing area of demand has been digitally printed wall coverings, which allow large-scale images to be installed directly onto walls.
“A digitally printed wall covering is where an image can be printed life-size onto a wall covering material and then installed,” Pence says.
For homeowners considering a repaint, Pence says the process begins with an in-person visit. A member of the team meets with the client, reviews the space, takes measurements, and talks through expectations before preparing a detailed written estimate.
“We meet with them, have them show us the areas, measure everything, and explain how the job will go,” he says. “We break it into smaller parts like walls, trim, cabinets, ceilings, and doors, and explain our process for each one.”
That breakdown is especially important in older homes or spaces with prior damage. Pence says surface condition and preparation often determine how successful a finished project will be.
“There are times when special priming or repair work needs to be done,” he says. “Water stains, old wallpaper paste, textured walls. Figuring out what needs to be addressed is step one, and that’s why we break projects into phases.”
Material selection plays a major role in durability and long-term appearance. Pence encourages homeowners to ask contractors about the products being used and why.
“Quality of product is a big deciding factor,” he says. “Any legitimate company should be willing to share what they use and what they’ve had success with.”
He adds that cutting costs on materials often leads to disappointing results over time.
“If someone is just trying to get the cheapest price, they may not be getting a quality product or experienced application,” Pence says. “Using good materials and doing it right the first time makes a difference in how long it lasts.”
Much of NewView’s business comes through referrals. Pence says word of mouth has been the company’s most reliable source of growth, driven by repeat clients and recommendations. Their client list and referrals are what set them apart from the competition, and Pence is always happy to share past client information with prospective clients so people can talk to someone the company has worked for before.
One point Pence emphasizes is that the company does not subcontract its work. Every painter on a job is a company employee who lives and works in the area.
“The people showing up are my employees,” he says. “They’re local, they’re vetted by me, and they’re not subcontracted from somewhere else.”
NewView Painting & Coatings is located in Greentown, Indiana. Estimates can be scheduled by calling 765-867-3407.
