Paid for by Olthof Homes
Olthof Homes arrived in the Indianapolis market in 2017, the product of a proud three-generation, family-run business that has been building quality homes since 1961.
Founded by Fritz and Karen Olthof, the company started with Fritz’s hands-on approach to home construction, a personal touch that remains a hallmark of Olthof Homes today. Their legacy is carried on by their four sons, Scot, Todd, Dennis and Fritz, and grandson, Matt, all of whom hold construction management degrees from Purdue University and oversee different areas of the business.
“Being a family-owned business originally from northwest Indiana and starting in a new market was challenging to build our brand initially, but it has been such a rewarding experience,” says Lisa McCleskey, division manager at Olthof Homes. “Upon arrival in the Indianapolis market, we were excited to show a new customer base all about our homes and how we prioritize customer service in every way possible. We are proud of our homes and we give top-of-the-line effort to make sure we serve our customers well.”
With their customer-first philosophy, Olthof Homes’ process ensures that buyers are guided every step of the way, from initial consultation to post-move-in support. Their dedication and service has earned them accolades and a loyal following in the Greenfield area and beyond.
Olthof Homes has witnessed rapid transformation in Greenfield. Driven by its proximity to Indianapolis and its commitment to community-centered living, Greenfield aligns seamlessly with Olthof Homes’ mission to create neighborhoods that offer more than just aesthetic appeal. Their developments emphasize thoughtful planning, offering a mix of architectural styles and floor plans to cater to various lifestyles, whether for growing families, professionals, or retirees seeking comfort and convenience.
A study done at the Indiana Business Research Center at the Indiana University Kelley School of Business shows that Indiana’s population grew by 29,925 people in 2023, a 0.4% increase. Hancock County grew 3.7%, making it the fastest-growing county in the state. This growth was the result of a number of factors including new business announcements, residential construction and the expansion of Hancock Gateway Park.
The Builders Association of Greater Indianapolis recently announced a 25% year-over-year increase in new-home construction permits for December 2024 across the nine-county Indianapolis region, and a 26% increase total in 2024.
“One of the things we love about Greenfield is the small-town, family-oriented community,” McCleskey says. It fits perfectly with our family-owned company.”
Olthof Homes is currently offering paired villas in their Evergreen Estates community in Greenfield. The villas are newly designed with 9-foot ceilings and ample light from numerous windows. The inspiration behind the villas came from customers of all walks of life, from young singles to retirees, who don’t want to commit to the upkeep of a single-family home. Their paired villas are low maintenance, so regardless of your lifestyle, you’re buying back hours every month when you don’t need to maintain your yard.
The villas offer two- and three-bedroom options, with the three-bedroom option helpful for young families who are not quite ready to jump to a larger home. The villas also offer the option of an outdoor living space or a year-round sunroom. Both are widely popular.
“Our paired villa buyers are also grateful for our warranty; in my opinion, it’s an industry best,” McCleskey says. “What our customers really love is our Customer Care department. Once a customer closes on an Olthof home, they go into our warranty system. We call them at 30 days and again at 11 months to make sure that everything in the home is working as promised. We don’t wait for them to call us. We are very proactive in how we serve our customers.”
Another hallmark of Olthof Homes is its focus on quality and innovation. Each home reflects a meticulous attention to detail, blending timeless craftsmanship with contemporary features. Open-concept layouts, energy-efficient systems and customizable options ensure that homeowners can personalize their spaces while enjoying modern functionality. The use of premium materials and sustainable practices underscores Olthof Homes’ commitment to durability and environmental responsibility.
Because Olthof Homes is family owned – not part of a large corporation – their clients never become a number.
“We know our customers by name,” McCleskey says. “The owners of our company still make random visits and walk through our homes. They want to make sure that we are delivering homes under our core values: Humbly serve, Own it, Memorable experience, Efficient. Our pricing is also pretty straightforward, as we don’t do pricing swings according to the time of year. In the end, a customer will select the floor plan they love, but once they love our floor plan, then the rest of the package we offer is pretty tough to beat compared to anywhere else.”
Olthof Homes also lives out their core values by getting involved in the community and creating a culture that encompasses better living, not just for employees, but also for everyone the homebuilding company serves.
If McCleskey could add a fifth value to their core values, it would be the word “truth.”
“Some of our phrases are, ‘You belong here’ – we adopted this and sometimes you’ll see it at the entrance to our communities, or on a wall in a welcome center, because everyone is welcome,” she says. “In this world, more than ever, people need to know there is a place where they belong. Another phrase is ‘Live Better.’ Let’s not all just white-knuckle it through another challenging news cycle, but let’s live better where we are, impacting our neighbors and community right from our own homes. That is where true change starts.”
