Paid for by Fresh FP&A
Meet Chris Ortega, CEO of Fresh FP&A, a finance pro who’s as comfortable in joggers and Air Jordan shoes as he is leading global financial strategy. This isn’t your typical buttoned-up CEO – and that’s exactly the point. His fresh approach reflects his commitment to bringing a modern, accessible perspective to finance, particularly for small and medium-sized businesses (SMBs).
Having grown up on the west side of Indianapolis, Ortega is a proud Pike High School graduate who went on to earn honors degrees from the Indiana University Kelley School of Business (accounting and finance) and the University of Indianapolis (MBA, corporate finance and international business, summa cum laude). He’s passionate about serving his community, both locally and globally, and that passion fuels Fresh FP&A.
What exactly is Fresh FP&A? Think of them as financial partners and advisors – fractional CFOs who provide SMB CEOs, owners and founders with the financial clarity and confidence they need to grow. “I love representing the community I serve,” Ortega says. “Our passion is using our skills and experience to help SMBs grow.” His North Star? Freeing up time, reducing financial stress, boosting profitability and fostering growth for CEOs. “We’re supporting their business growth journey every step of the way,” he says.
Ortega’s background is impressive. Before founding Fresh FP&A, he was vice president of finance at Indianapolis-based Emarsys, a marketing platform acquired by SAP in 2020. He led global financial planning and analysis, and strategic operations, even leading the financial integration during the SAP acquisition.
Now, with a combined 70-plus years of finance, financial planning and analysis, and CFO leadership experience, Fresh FP&A helps SMBs (generating $1 to $70 million in annual revenue), both locally and globally, reach their full potential. Their team of detail-oriented financial professionals excels at problem solving, strategic planning, and providing the financial leadership SMBs need to navigate financial complexity, improve predictability and drive growth.
What truly sets Fresh FP&A apart? It’s the combination of tactical and strategic expertise. While many fractional CFOs focus on accounting, Ortega and his team bring a broader perspective, equipped with the skills and resources to provide the comprehensive financial guidance SMBs require. “We’re not just an interim solution,” Ortega says. “We’re partners in your business journey, helping you reach new heights.”
From seed stage to scale-up, locally and globally, Fresh FP&A offers the clarity and confidence you need to succeed.
Ready to grow? Contact Ortega at ceo@freshfpa.com or visit freshfpa.com to schedule your free consultation.
And if you see him around town, don’t hesitate to say, “What’s up, Chris?” or “What’s up, CEO?” – which are his initials.
Comments 1
The right service for the right time. The world needs more of Chris Ortega and less of some of the people in Washington.