Small Town Girl Boutique is the product of its talented and dedicated owner, Amy Hess. The shop with the pink door on West Jefferson Street, across from the DriveHubler.com Amphitheater in downtown Franklin, reflects Hess’s love for all things Western and ’70s! She loves vintage-style clothing with a modern twist, and travels far and wide to bring back only the coolest pieces for her loyal customers. “There is nothing better than when a woman puts on something in my shop that makes her feel confident and beautiful; that is what warms my heart,” says Hess.
Starting in 2016, Hess began making jewelry and selling it to friends and family from her dining room. Then she started selling at markets in the area and rented space in shops. In early 2023 an opportunity came along for Hess to rent her own space downtown Franklin. She knew she had to go for it or she would always have regrets. With the support of family and friends, Hess opened Small Town Girl Boutique in April 2023.
Since opening the shop, Hess continues to work her full-time career while her daughter, Logan, manages the shop and social media marketing. “I couldn’t do it without her and my amazing team of women who help at the shop,” Hess says. In the evenings and on weekends Hess is at the shop helping customers, creating beautiful displays and putting out new merchandise. “It’s been a labor of love but it’s so worth it,” says Hess.
Trendy and vintage-style clothing and jewelry isn’t all you will find at Small Town Girl. In the back of the shop is what Hess calls the Hat Bar, where customers create one-of-a-kind hats. Customers choose the style and color, then decorate their hat using ribbons, feathers, playing cards, patches, jewelry – and they can even have the hat burned or painted with whatever they desire. After hours, groups of women can have private events creating hats together. “These are always a good time and each lady is so proud of what they create,” Hess says. “Of course I am always there to help them make a hat they will love.” Hat Bar parties are perfect for mothers and daughters, friend groups, church groups, and bachelorette parties.
Hats and other accessories are sprinkled all over the store alongside flowing tops, patchwork bottoms, fringe jackets and bags, lace skirts, Western shirts, rock-and-roll T-shirts, and cowboy boots. The store is truly an experience! Hess has it decorated with cool finds like old cigarette vending machines, a jukebox, records, vintage sofas (the perfect spot for husbands to rest while wives are in the dressing room), neon signs – and the recently painted butterfly mural makes for the perfect photo opportunity!
With the holidays quickly approaching, now is the perfect time to visit Hess and her staff to find the perfect look for your next special day, or something cute and comfy.
