Photographer / Amy Payne
The Shop Fishers Summer Series is back July 16-23. The event showcases local restaurants and businesses while also offering shoppers discounts and specials throughout the week.
“This event started a few years ago as an additional event to Small Business Saturday,” says Stephanie Perry, Assistant Director of Community and Public Relations for the City of Fishers. “Last year, we launched the summer series, and we held it every Wednesday throughout August. This year, we’re doing to summer series again but revamping it. It will be a week-long event in July.”
The event includes 50 to 60 local businesses highlighting their products and services.
“The summer series includes an array of different businesses,” Perry says. “There are restaurants, retail stores, gyms, spas and medical centers. We want to highlight all the different types of businesses Fishers has to offer.”
Offering an event in the summer and small business Saturday is essential to the city and its leaders.
“Obviously, we want to support local businesses year-round,” Perry says. “The holiday season is a natural time to do that with small business Saturday and giving Tuesday. We wanted to offer our community a way to rally around local businesses during a different time of year. July tends to be a slower month with people traveling and busy with summer plans. So, we thought it was a great opportunity to showcase local businesses and what they have to offer.”
Each business will offer a different special or deal during the week.
“We wanted to give residents an incentive to support them so each participating business will offer a promotional discount or special that the city can then promote,” Perry says.
Many businesses participate in the Shop Fishers Series year after year.
“We have a lot of local businesses that participate each year, and in both events,” Perry adds. “They find it a fun way to get new eyes on their business.”
Roman and Leo, the only all-boys clothing boutique in the Midwest, participates each year.
“We cater to little boys from baby to about ages 7-8,” says owner Angela Castelli. “It’s fun, unique, modern and trendy clothing for boys. When my boys were little, everywhere we went, people would ask me where I found their clothes. I just had the idea I wanted to shop where moms could be excited about dressing little boys. That’s where the idea started.”
Castelli thought it was important to join the Shop Fishers Series when she realized the uniqueness of the program.
“I’m in a group with other boutique owners around the country,” she says. “They thought it was amazing how much our city gets behind its local businesses. I think residents don’t realize how many different local shops we have here.”
Roz Harris, owner of Fit Chicks!, is participating for the first time.
“Fit Chicks! is a complete weight loss and fitness program that works,” Harris says. “We offer personal training, nutrition counseling, and well-being consultations designed for women. I see Fit Chicks! as a place of community where women want to come together to live healthy, happy and strong.”
Harris wants to show Fishers residents that they can find a sense of belonging in her business.
“You may think that you don’t fit in, but you do it at Fit Chicks!” Harris says. “I think when we share our stories with others, they realize they can try something new and succeed.”
Fit Chicks! is offering a promotional special on personal training sessions.
“This year is our ninth anniversary, so we wanted to do something special,” Harris says. “For the Shop Fishers Summer Series, if a client buys one personal training session, they get three free. We want people to have the opportunity to come in and try it out for a few weeks. They can fill out a form on the website, call us, or stop by. All a person needs to do is tell us they want the deal.”
The city knows road closures can affect businesses located in the Nickel Plate District.
“We know people may be intimidated to get out while 116th St. is closed or to visit the businesses in the area,” Perry says. “We’ve created a business access map on our website to show residents how to get to a particular business affected by the road closure. This event supports all Fishers businesses, but we wanted to make sure those in the Nickel Plate District are supported even more during the road closure.”
Perry encourages Fishers residents to utilize social media to see what each business is offering.
“We will have an app again for guests to see a complete list of all the businesses participating,” Perry says. “We’ll be doing a ton of social media such as Instagram lives with businesses. We’ll be doing giveaways on our networks. We encourage everyone to follow the city of Fishers and hashtag Shop Fishers to learn more about the event.”
For more information, visit thisisfishers.com/shop-fishers.